Kajabi vs its rivals

Side-by-side comparison against Kajabi's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Kajabi
This App
iCohort
New Kid
Core Identity
DeveloperKajabi, LLCitslearning ASWizjaNet sp. z o.o.Degreed Inc.itslearning ASPassion.ioLearnworlds LtdEmcanMurugan AmbigapathyUpcoach LLC
CategoryBusinessEducationEducationEducationEducationEducationEducationEducationEducationEducation
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOSiOS, Android
Store Metrics
Rating4.4 / 54.0 / 52.3 / 53.3 / 53.2 / 54.5 / 50.0 / 55.0 / 50.0 / 55.0 / 5
Ratings Count7,391136463,5452910102
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 7, 2019Aug 23, 2024Sep 4, 2019May 9, 2016Dec 30, 2014Oct 4, 2021Jun 22, 2023Mar 30, 2026Apr 12, 2026Jun 16, 2025
Last UpdatedMay 15, 2026Apr 15, 2026Feb 9, 2024May 8, 2026Nov 25, 2024Feb 26, 2026Feb 27, 2026Apr 22, 2026Apr 13, 2026Oct 26, 2025
Sentiment & Reviews
Sentimentterrible---negativenegativenegative---
Score25/100---35/10035/10025/100---
Praises
  • Centralized course library provides convenient access to educational content from multiple creators in one place
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  • Core functionality provides a reliable way for students to track course activities and assignments
  • Community-led fitness and breathwork programs provide genuine motivation for users at all skill levels
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Complaints
  • Authentication loops and email verification failures prevent users from accessing their purchased course content
  • Video playback instability including black screens and audio synchronization issues disrupts the learning experience
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  • Technical instability causes the app to open multiple background instances during standard navigation
  • Poorly implemented web-view integration makes the mobile experience feel like a broken browser emulation
  • Frequent application crashes and login failures prevent consistent access to purchased content and sleep tools
  • Opaque subscription and billing practices create significant financial frustration for users expecting monthly payment options
  • Misleading account creation flow creates friction for users lacking required class codes
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Requests
  • Offline video download functionality to enable learning without constant internet or cellular data connectivity
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  • Integration of a dedicated to-do list or task tracker to help students manage deadlines
  • Clearer instructional content including video or picture guides for hardware and software setup processes
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Strategic Intel
Strengths
  • Unified library architecture reduces friction for multi-creator students
  • Community-access features drive daily active usage
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  • Centralized aggregation of cross-platform learning materials functions as a B2B distribution barrier into enterprise HR partnerships
  • School-specific login mechanism enables institutional adoption via existing identity providers
  • Creator-focused interface reduces deployment time for individual coaches
  • Community-driven fitness content sustains a core of loyal users
  • White-label mobile presence enables enterprise-tier contracts
  • Interactive video tools drive higher completion rates
  • Institutional-grade proctoring enables B2B partnerships
  • OTP verification ensures academic integrity
  • Free-access model lowers institutional adoption friction
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  • AI-powered check-in analysis provides proactive engagement risk detection
  • Multi-role access architecture enables scalable team-based coaching workflows
Weaknesses
  • Authentication loops block access for a significant user base
  • Video player instability disrupts core learning sessions
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  • Manual input requirement for tracking learning creates a high-friction barrier to daily habit formation
  • Technical instability causes multiple background instances during standard navigation
  • Poor web-view integration forces users into broken browser-like experiences
  • Frequent login loops and crashes on the latest version
  • Audio playback failures during screen-lock
  • Opaque annual billing practices create financial friction
  • Opaque onboarding flow mandates class codes without context
  • Negative sentiment score of 25/100 on limited review volume
  • Zero review volume on Android
  • No personalized feedback or analytics
  • Static exam delivery lacks adaptive learning
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  • Premium tier at $49/month above casual-coach median
  • No offline mode despite coaching-environment requirements
  • Lacks collaborative peer-learning features
Pricingsubscriptionfreefreefreefreefreemiumsubscriptionfreefreesubscription
MomentumMaintenance-MaintenanceMaintenance-MaintenanceMaintenanceMaintenance-Maintenance
Update Cadence2 versions, ~0d avg-5 versions2 versions, 1 majors/6mo, ~0d avg-2 versions, ~8d avg2 versions, ~3d avg2 versions, ~4d avg-2 versions, ~2d avg

Compare Kajabi head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Kajabi, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0