Label It! is a free iOS utility for printing address labels and name tags using AirPrint and Avery templates.
The App DNA
What makes this app unique?
It removes the friction of proprietary printer drivers for users needing simple, one-off labels from their contact list.
For Users requiring a mobile-based solution for printing address labels and name tags using standard Avery media.
What does it look like?
Key features
Imports contact data directly from the device address book for label population.
Provides pre-built templates and custom design tools for font, size, and color selection.
Supports specific Avery label product numbers for print alignment.
Enables direct printing to AirPrint-compatible hardware from the mobile device.
How much does it cost?
The app is distributed as a free utility with no visible in-app purchases or subscription tiers.
Velocity
Dormant developmentplatform expansionShow more...
Label It! has been inactive for approximately 9 years, with no updates or feature additions since the last release in 2017. The development momentum is non-existent, as the app has not received any maintenance or support in over 3,200 days. There is no evidence of ongoing development or operational activity.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the application provides a free and simple way to print labels for home or office use and extensive font selection and sizing options allow for customized label design during the layout process.
How are ratings & reviews evolving?
What users say, by theme
- The application provides a free and simple way to print labels for home or office use
- Extensive font selection and sizing options allow for customized label design during the layout process
- The label layout interface lacks intuitive controls for positioning and managing individual text fields
4 of 4 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Label It!
How's the Productivity market?
Label It! maintains a free-to-use model with no in-app purchases, but its 2.5-star rating across 10 reviews indicates significant user friction.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Label It!
Where is it heading?
The market for mobile label printing is shifting toward cloud-connected, template-rich platforms that offer better alignment accuracy. Label It! remains exposed due to its stagnant development, which will continue to erode its user base as physical media standards evolve.
- The 3,200-day update gap confirms the product is in maintenance-only mode, which prevents it from addressing the layout complaints that drive negative sentiment.
The SWOT
- Direct AirPrint integration removes driver dependency
- Modernizing the interface to support automated label quantities could reduce supply waste
Next best moves
Sunset the application because it has been in maintenance mode for over 3,200 days → reduce brand drag
The counter-intuitive read
The app's 2.5-star rating is actually a signal of its utility…
Read the full takeBottom line
Label It! serves as a functional, albeit dated, utility for basic label printing. The lack of active development since 2017 makes the user experience fragile, as layout and compatibility issues remain unaddressed, signaling that the tool is no longer a viable long-term solution.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Label It! still supported for current iOS versions?
Does Label It! work with all label brands?
What is a free alternative to Label It!?
Sources
- [1] App Store, source
Report last updated