LastSince: Routine Tracker
By Flowly
LastSince is a routine-tracking utility for iOS that helps users monitor the elapsed time since recurring household and personal maintenance tasks.
The App DNA
What makes this app unique?
Users hire LastSince to offload the mental burden of remembering maintenance intervals, replacing complex project management with a simple visual dashboard that answers the specific question: when did I last do this?
For Individuals seeking a lightweight, non-streak-based tool for tracking recurring household and personal maintenance tasks.
Key features
Visual tiles showing elapsed time since events, supporting custom sorting and manual logging.
Six-month visual representation of completion patterns for tracked routines.
Data synchronization across multiple user devices.
How much does it cost?
The freemium model uses a strict item-count cap to force conversion for users with more than two recurring tasks.
Velocity
Maintenance developmentUX improvementsShow more...
With only a single release recorded since June 2026, the app is currently operating at a maintenance-level cadence. There is insufficient data to establish a trend of active feature development or live operations. The latest release focused on basic utility improvements, specifically note-taking and event history sharing. Future updates will be required to determine if this represents a stable development cycle or a lack of ongoing momentum.
Who built it?
Flowly
4 apps tracked · Lifestyle
Flowly: AR drawing & lettering
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SimpleCal - AI Calorie TrackerUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for LastSince: Routine Tracker
How's the Lifestyle market?
LastSince operates in the lifestyle category, focusing on utility-based routine tracking rather than the gamified habit-building common in the top-grossing segment. The lack of a significant review volume at launch suggests it is currently in the early acquisition phase, trailing established rivals that leverage network effects and massive review counts to dominate the category.
Read the market outlookThe rivals identified
By LEAN ASIA CO., LTD
This app dominates the lifestyle category by offering a comprehensive suite of habit-building tools that directly compete with LastSince's routine-tracking utility.
- Offers a robust challenge mode that gamifies habit formation, which is absent in LastSince's utility-focused design.
- Provides extensive habit templates that reduce user friction during the initial setup phase of new routines.
- Maintains a massive user base and high review volume, creating a significant social proof barrier to entry.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for LastSince: Routine Tracker
Where is it heading?
The routine-tracking market is consolidating around tools that offer either deep automation or high-engagement social features. LastSince is currently positioned as a lightweight utility, which protects it from direct feature wars but leaves it vulnerable to competitors that offer more flexible free tiers, so the PM must prioritize user acquisition over immediate conversion to build a sustainable user base.
- The app launched with a focused utility set, avoiding the feature bloat that plagues more established competitors in the lifestyle category.
- The strict two-item free limit creates a high conversion hurdle that may limit organic growth compared to more generous freemium models.
The SWOT
- Activity heatmap provides visual completion patterns that differentiate the app from standard list-based trackers.
- Integration with home-automation triggers could automate logging and reduce manual user friction.
Next best moves
Increase free-tier item limit to five because the current two-item cap is a primary conversion friction point → increase top-of-funnel retention
The counter-intuitive read
The 'habit tracker' market is actually a 'maintenance' market…
Read the full takeFeature gaps
HealthKit integration (available in EveryDay Do It All but absent here) +2
Since the last report: The product remains in a maintenance phase with no new features or pricing changes, but the strategic narrative has been refined to better articulate its position against gamified competitors.
Bottom line
LastSince provides a clean, utility-focused alternative to high-pressure habit trackers, but the two-item free limit risks alienating users before they see the value of the full history, so the PM should prioritize expanding the free tier to improve retention.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
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