Lely Horizon vs its rivals

Side-by-side comparison against Lely Horizon's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Lely Horizon
This App
Fleetiqo
New Kid
Core Identity
DeveloperLely Industries N.V.Rewards Network Inc.MarketMan LTDYouEarneditLytx, Inc.The Farm HandPierre CARRON DE LA CARRIERE
CategoryBusinessBusinessBusinessBusinessProductivityProductivityProductivity
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating2.8 / 54.9 / 52.5 / 53.1 / 54.5 / 50.0 / 50.0 / 5
Ratings Count10144468643800
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJun 13, 2021Mar 26, 2024Aug 28, 2013Mar 23, 2019Oct 29, 2020Dec 26, 2025Dec 8, 2025
Last UpdatedMay 26, 2025Mar 17, 2026Mar 10, 2026Mar 13, 2026May 11, 2026May 5, 2026Mar 25, 2026
Sentiment & Reviews
Sentimentterriblemixedterriblemixedmixed--
Score20/10045/10025/10050/10065/100--
Praises
  • The core interface design provides an easy to use experience for farmers when it functions correctly
  • Core functionality provides consistent value for users who successfully navigate the initial setup process
  • Inventory management features provide significant utility for restaurant owners tracking cost of goods sold
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  • Ease of event review
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Complaints
  • Frequent application crashes and blank loading screens prevent reliable access to critical farm management data
  • Forced update loops prevent users from accessing the application on Android devices
  • Frequent application crashes and instability prevent reliable use during critical restaurant inventory counting sessions
  • Login and access issues
  • Performance and stability
  • Android stability issues
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Requests
  • Landscape orientation support would improve data visibility and navigation for complex farm management tasks
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  • Autosave functionality for stock counts is required to prevent total data loss during interruptions
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Strategic Intel
Strengths
  • Hardware-software stack integration creates high switching costs
  • Cow Health Model provides specialized B2B value
  • Pay-for-performance model aligns merchant incentives
  • Flexible funding creates high switching costs
  • Verified loyalty data provides unique value
  • High switching costs via deep POS/accounting integrations
  • B2B distribution hook through distributor catalog automation
  • Survey lifecycle tools enable HR-driven sentiment analysis
  • Apple Health integration provides differentiated wellness engagement
  • 90-day trend line visualization provides unique driver-centric performance data
  • FMCSA-compliant ELD service ensures high daily utility
  • Direct MyJohnDeere API integration creates a high-fidelity data pipeline
  • AI-driven natural language querying reduces technical barriers for agronomic data interpretation
  • Multi-currency support enables international rental operations
  • VIN decoder provides immediate utility for vehicle acquisition
Weaknesses
  • 2.8★ rating indicates severe stability issues
  • Missing push notifications force manual app checks
  • High memory requirements limit device compatibility
  • Critical update-loop failure on Android
  • Low review volume limits product iteration
  • Manual review tools lack AI automation
  • Persistent mobile crashes during inventory counts
  • 2.88 average rating across platforms
  • Manual data entry friction
  • 0.95★ Android-iOS rating gap indicates poor platform parity
  • Login and notification failures drive high churn
  • 0.86★ Android-iOS rating gap on majority Android base
  • No integrated maintenance shop network compared to Fleetio
  • Subscription pricing starts at $39/month, exceeding entry costs of utility competitors
  • Lack of offline GPS mapping limits usage in remote ranching areas
  • No maintenance-shop network integration
  • Lacks predictive AI service advisory tools
Pricingfreefreemiumsubscriptionsubscriptionsubscriptionsubscriptionsubscription
MomentumMaintenanceMaintenanceMaintenanceMaintenanceMaintenanceMaintenance-
Update Cadence2 versions, ~92d avg2 versions, ~1d avg2 versions, ~13d avg2 versions, ~54d avg2 versions, ~10d avg2 versions, 2 majors/6mo, ~0d avg-

Compare Lely Horizon head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Lely Horizon, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0