Letterboxd vs its rivals

Side-by-side comparison against Letterboxd's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Letterboxd
This App
Serializd
New Kid
Core Identity
DeveloperLetterboxdIMDbWhip networksTrakt, Inc.JustWatch GmbHFandangoNetflix, Inc.Hulu, LLCHumad Syed
CategorySocial NetworkingEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentSocial Networking
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.8 / 54.7 / 54.1 / 54.7 / 54.4 / 54.7 / 54.6 / 54.5 / 5
Ratings Count88,023545,52357,8891,14327,56214,9836,400,1281,429,426990
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 15, 2016Dec 8, 2009Jul 20, 2011May 24, 2021Jun 24, 2015Jun 18, 2025Apr 1, 2010Jun 29, 2010Sep 23, 2021
Last UpdatedApr 28, 2026Apr 30, 2026Sep 8, 2025Apr 15, 2026Apr 14, 2026Apr 1, 2026May 4, 2026Apr 6, 2026Apr 16, 2026
Sentiment & Reviews
Sentimentmixednegativenegative---negativeterrible-
Score55/10035/10025/100---35/10018/100-
Praises
  • Deep engagement with the film logging and discovery features keeps cinephiles returning daily
  • Comprehensive media database provides reliable information for actors and movie details
  • Core tracking functionality for watch lists and episode management remains highly valued by long-term users
  • Visual interface design provides a clean and enjoyable experience for tracking television and movie content
  • Community features including episode comments and insights foster a sense of connection among viewers
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  • Extensive content library provides diverse entertainment options for various family members and age groups
  • Content Variety
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Complaints
  • Post-update stability issues including frequent crashes and loading failures frustrate active users
  • Aggressive ad placement triggers accidental redirects to external apps during scrolling
  • Persistent loading errors and server instability prevent users from accessing their watch lists and data
  • Lack of recent updates and maintenance leads to a perception that the application is abandoned
  • Broken support channels and account recovery processes leave users unable to resolve login or technical issues
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  • Frequent price increases without corresponding value additions frustrate long-term subscribers and students
  • Excessive Ad Load
  • Technical Instability
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Requests
  • Integration of television shows and series into the logging and rating system
  • Subscription option to remove intrusive advertisements and improve the browsing experience
  • Implementation of a series-level rating system to improve recommendation accuracy based on user preferences
  • User-submitted content tools for missing titles and media assets to improve library coverage
  • Visual indicators for watched status within search results to streamline the browsing experience
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  • Granular control over UI elements like video previews and thumbnail spoilers for live events
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Strategic Intel
Strengths
  • Community-driven network effects drive high session frequency
  • Premium tiers offer high-utility filtering for power users
  • Industry-standard database coverage provides high switching costs for power users
  • Streaming availability integration drives affiliate traffic via deep links
  • STARmeter brand authority reinforces industry-standard status
  • Centralized 'where to watch' data provides a functional utility that bridges streaming fragmentation
  • Social reaction layer increases daily time-in-app via community engagement
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  • Global-local production scale enables rapid localized hits
  • Recommendation engine creates high switching costs
  • PIN-protected profiles increase household utility
  • Deep library of next-day network TV and award-winning Originals
  • Strong ecosystem integration with Disney+ and ESPN+
  • High-value Live TV brand recognition
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Weaknesses
  • 0.9★ Android-iOS rating gap indicates poor platform parity
  • Frequent post-update crashes erode daily habit consistency
  • Aggressive ad-placement triggers accidental redirects during scrolling
  • Mandatory login requirements for basic features increase user friction
  • Technical regressions post-update cause blank screens and loading failures
  • Persistent server instability prevents data access
  • Broken support channels prevent account recovery
  • Lack of maintenance updates creates an abandoned-app perception
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  • Premium tier at $26.99/month exceeds category median
  • Technical regressions in casting and PiP
  • Complex verification for traveling users
  • Technical instability on TV platforms (freezing/crashing)
  • Inefficient ad-insertion logic
  • Outdated search and discovery UI
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Pricingsubscriptionfreemiumfreefreemiumfreefreesubscriptionsubscriptionfree
MomentumSteadyActiveMaintenanceIntenseIntenseIntenseIntenseMaintenance-
Update Cadence4 versions, 4 majors/6mo, ~14d avg5 versions, ~10d avg5 versions, 1 majors/6mo, ~36d avg5 versions5 versions5 versions5 versions, ~10d avg3 versions, ~21d avg-

Compare Letterboxd head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Letterboxd, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0