MARLVEL

LINE Official Account vs its rivals

Side-by-side comparison against LINE Official Account's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

LINE Official Account
This App
Hotel Hideaway: Avatar & Chat
Nemesis
Xena - Group Voice Party
Contender
Wyak
Contender
Tada - Group Voice Chat Rooms
Contender
Parallel: Your Hangout Place
Contender
Zenly Share Location - Penlo
Peer
LiveIn - Share Your Moment
Peer
Mighty Networks
Peer
Jagat-Find Family & Friends
Peer
Core Identity
DeveloperLINE (LY Corporation)Sulake Corporation OyDerinfy Pte. LtdWENEXT LIMITEDTada ChatParallel Inc.Pro App Company LimitedLivehouse LimitedMighty NetworksJAGAT TECHNOLOGY
CategoryBusinessGamesSocial NetworkingSocial NetworkingEntertainmentSocialSocial NetworkingSocial NetworkingSocial NetworkingSocial Networking
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidAndroidAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating3.9 / 54.5 / 54.3 / 53.4 / 54.2 / 54.4 / 54.7 / 54.7 / 54.8 / 54.7 / 5
Ratings Count5652,9857691615,07829654730,49469,7863,685
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateAug 26, 2019Nov 29, 2016Apr 25, 2024Jan 5, 2024Dec 24, 2020Jun 8, 2021Dec 23, 2022Jan 26, 2022Feb 22, 2016Mar 24, 2023
Last UpdatedFeb 9, 2026May 8, 2026May 8, 2026Mar 15, 2025May 14, 2026May 15, 2026May 25, 2026Dec 29, 2023Apr 15, 2026Jun 2, 2026
Sentiment & Reviews
Sentimentnegativenegativepositive-----negativenegative
Score35/10035/10075/100-----35/10025/100
Praises
  • Official account features provide high utility for business communication and service delivery
  • Social interaction features allow players to build meaningful connections with users globally
  • Voice room interactions and PK battle mechanics provide high-energy entertainment for active users
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  • Strong sense of community and sisterhood fosters authentic connection among members
  • Real-time location tracking provides utility for friends and family members to stay connected
Complaints
  • Frequent application crashes and white screen errors prevent basic access to account management
  • Severe performance degradation and frequent application crashes occur during standard gameplay sessions
  • Account banning policies feel arbitrary and lack transparent evidence for users who spend money
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  • Frequent application crashes and freezing during live streams disrupt user participation
  • Aggressive advertising and intrusive redirects degrade the user experience following the latest update
Requests
  • Expanded device support including tablet interfaces to improve message management efficiency
  • Additional mini-games are needed to provide meaningful activity beyond social hanging out
  • Transparent account management tools are needed to allow immediate data removal and profile control
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  • Standard content management tools like editing or deleting posts are requested
  • Expansion of coin hunt locations to include more regional cities and local malls
Strategic Intel
Strengths
  • Direct access to LINE user base functions as a B2B distribution moat
  • Social network effects driven by global room-based interaction
  • Deep avatar-signaling economy
  • Gamified PK battle mechanics drive high-frequency gifting loops
  • Interest-based room discovery sustains session length
  • VIP status provides clear digital-status signaling
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  • Cross-platform availability on iOS and Android sustains a broad user-acquisition funnel.
  • Geofenced place alerts provide a functional utility that drives daily recurring usage.
  • Home screen widget integration replaces standard feed-based engagement
  • Duet Mode fosters collaborative content creation
  • People Magic AI increases interaction frequency
  • Integrated course infrastructure drives recurring revenue
  • Zenly data-import tool lowers acquisition costs for legacy users
  • Real-time location utility drives daily active habit
  • Ghost Mode privacy controls reduce churn among power users
Weaknesses
  • Frequent launch-time crashes prevent basic account management access
  • 0.4★ Android-iOS rating gap
  • Persistent thermal issues on modern hardware
  • High-frequency crash reports
  • 0.5★ Android-iOS rating gap indicates platform-specific instability
  • Seven-day account deletion hold creates significant user friction
  • Opaque moderation policies trigger churn among spenders
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  • Lack of emergency SOS features creates a safety-parity gap against primary competitors.
  • Premium tier conversion is limited by a lack of high-value social-discovery features.
  • No cross-platform social graph integration
  • Android platform rating and review volume are stagnant
  • $950/year entry price exceeds category median
  • Persistent session expiration forces daily re-authentication
  • Aggressive ad-redirects drive high-frequency churn
  • Opaque reward payout rules trigger fraud accusations
  • Subscription billing flow lacks transparency
Pricingfreefreemiumfreemiumfreemiumfreemiumfreefreemiumfreesubscriptionfreemium
Momentum-ActiveActiveIntense-IntenseActive-IntenseIntense
Update Cadence-5 versions, 2 majors/6mo, ~10d avg5 versions, 3 majors/6mo, ~6d avg5 versions-5 versions5 versions, ~6d avg-5 versions5 versions, 1 majors/6mo, ~5d avg

Compare LINE Official Account head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by LINE Official Account, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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