Sulake Corporation Oy
For social gamers and creative users interested in avatar customization, room building, and real-time community interaction.
Known forHotel Hideaway: Avatar & Chat
For social gamers and creative users interested in avatar customization, room building, and real-time community interaction.
Providing long-standing social virtual worlds for users to build, chat, and role-play in pixelated environments. Enabling community-driven self-expression through persistent MMO spaces.
Target audience
Portfolio
Free 3Last updated
Hotel Hideaway: Avatar & Chat
v3.73.3
2mo ago
Primary focus
Social MMOs and virtual world platforms
Scale
indie
Target audience
Social gamers and creative users interested in avatar customization, room building, and real-time community interaction.
Origin
Founded in 2000, Sulake is a social entertainment company that was fully acquired by Azerion in 2021.
With 22 releases in the last 6 months across 3 active apps, the publisher maintains an intense development cadence for its core virtual world titles.
3 apps analysed
Make friends, build and express yourself in a role play virtual world of Habbo
Create your avatar, chat live, decorate rooms & compete in dance battles!
Deep avatar-signaling economy
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
ZEPETO dominates the social metaverse space with a massive user base and a highly aggressive feature release cadence that dwarfs the target app.
Strategic outlook coming soon.
What fed this analysis
IMVU serves the exact same '3D avatar chat' job-to-be-done with a long-standing focus on social role-playing.
Directly competes in the virtual world and room decoration niche with a similar aesthetic and social focus.
Operates in the same social-gaming category with a massive focus on mini-games and interactive environments.
A direct peer in the 3D avatar chat space with a focus on music and social interaction.
Shares the 'cozy' social simulation DNA, focusing on life-sim activities like fishing and camping.
The broader platform competitor that captures the same audience through user-generated game experiences.
Emerging as a competitor for the younger demographic within the social-simulation space.
