Report updated May 26, 2026
Live wallpapers - wallpaper hd
For mobile users seeking to customize home screen aesthetics with high-definition and live wallpaper content.
Live wallpapers - wallpaper hd is an established utilities app that is completely free. With a 3.5/5 rating from 398 reviews, it shows polarized user reception.
What is Live wallpapers - wallpaper hd?
Live wallpapers - wallpaper hd is a utility app for iOS providing a library of HD and live backgrounds for home screen customization.
Users hire this app for quick, low-effort aesthetic updates to their device home screens, serving a need for visual variety without complex design tools.
Current Momentum
v1.1 · 79mo ago
Zombie- No major feature updates since 2019.
- Maintains legacy presence in Utilities.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Tool for generating custom live wallpapers from user-selected images and 3D themes.
Integrated suite for image adjustment, filtering, and cropping before applying as background.
Curated collection of backgrounds organized by themes like car, anime, nature, and cute.
Automated refresh of the wallpaper catalog with new images.
How much does it cost?
- Free access to all wallpaper categories and editing tools
The app operates as a free, ad-supported utility with no visible subscription or IAP gates.
Who Built It?
TOH CO.
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does TOH CO. make?
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What do users think recently?
Medium confidence · Latest 100 of 398 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Live wallpapers - wallpaper hd?
Where is it available?
Localized markets (12)
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
VapeIn directly targets the wallpaper utility space, competing for the same mobile personalization audience by offering a dedicated wallpaper management library.
Differentiators
- Focuses on a dedicated wallpaper library structure rather than the target's generalist background collection approach.
- Operates as a newer market entrant with a clean, modern UI compared to the target's legacy interface.
Head to head
The target app should prioritize a UI/UX refresh and performance optimization to neutralize the newcomer's modern advantage.
Same space(4)
While functionally distinct, this app competes for the same 'Utilities' category real estate and user attention on iOS devices.
Differentiators
- Provides deep hardware integration for smart home automation that wallpaper apps cannot replicate.
- Monetizes through B2B property management services rather than consumer-facing ad-supported wallpaper downloads.
Competes for user screen time within the 'Photo & Video' and utility-adjacent space by offering device management and visual content tools.
Differentiators
- Offers cloud storage subscription models that create higher switching costs than simple wallpaper apps.
- Features smart scene creation tools that provide more functional utility than static background images.
Occupies the same 'Utilities' category, competing for users seeking home-related services and digital organization tools.
Differentiators
- Integrates high-value services like home warranty coverage and moving concierge, far exceeding simple wallpaper utility.
- Leverages a service-based business model that builds long-term user retention through essential home maintenance tasks.
Directly competes for the personalization market by offering aesthetic themes and live wallpapers that overlap with the target's core value proposition.
Differentiators
- Offers a comprehensive aesthetic customization suite including widgets, which the target app currently lacks.
- Maintains a significantly higher rating count, indicating superior user engagement and content quality perception.
New entrants(2)
A new utility-category entrant that captures users looking for functional, project-based tools on their mobile devices.
Differentiators
- Provides specialized PDF export and material calculation tools that solve specific professional or DIY pain points.
A rising competitor in the design space that combines widget customization with exclusive wallpaper content to capture the personalization market.
Differentiators
- Bundles standalone widget libraries with exclusive wallpapers, offering a more holistic home-screen customization experience.
Compare Live wallpapers - wallpaper hd against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Live wallpapers - wallpaper hd
Strengths to defend, gaps to attack
Core Strengths
- Established App Store presence provides baseline organic discovery.
Critical Frictions
- Dated UI lags behind modern design standards.
- No cloud-save functionality despite user demand.
- Lack of subscription tier limits revenue potential.
Growth Levers
- Integrate widget customization to match current trends.
- Implement subscription tier to fund content refresh.
Market Threats
- Newer entrants like Fluffy Widgets capture market.
- Lack of updates accelerates user migration.
What are the next best moves?
Ship widget integration because personalization trends favor holistic home-screen design → increase user retention.
Competitors like Thematic and Fluffy Widgets offer widget suites, creating a feature gap that drives churn.
Trade-off: Pause the photo editor maintenance — widget integration has higher impact on current market trends.
Audit UI/UX for a refresh because the current interface is dated → improve rating baseline.
User sentiment is mixed, with complaints regarding the legacy interface compared to modern competitors like VapeIn.
Trade-off: Deprioritize new wallpaper category additions — UI hygiene is a prerequisite for retention.
A counter-intuitive read
The app's lack of a subscription model is its primary risk, as it prevents the developer from funding the content refresh cycles necessary to compete with design-forward, widget-integrated rivals.
Feature Gaps vs Competitors
- Home-screen widgets (available in Thematic and Fluffy Widgets but absent here)
- Modern UI/UX (available in VapeIn but absent here)
Key Takeaways
The app holds a legacy utility position but lacks the modern widget-based features required to retain users, so the PM must prioritize a UI refresh and widget integration to stop the churn toward design-forward competitors.
Where Is It Heading?
Declining
The personalization market is consolidating around apps that offer holistic home-screen customization including widgets, leaving static wallpaper utilities exposed. Without a shift to a modern feature set, the app will continue to lose share to newer entrants that offer higher functional utility.
The lack of feature updates since 2019 leaves the app in maintenance mode, which erodes its competitive standing against active, widget-focused entrants.