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Report updated Apr 17, 2026

Overview · Full Intel report in progress

Macadam, The Step Counter. is an established health & fitness app that is completely free. With a 4.7/5 rating from 304K reviews, it shows polarized user reception.

What is Macadam, The Step Counter.?

Macadam is a health and fitness application that incentivizes physical activity by converting steps into a virtual currency called 'coins.' Users can track their movement via Apple Health or connected watches and redeem earned coins for real money or partner rewards. It serves as a motivational tool to combat sedentary lifestyles through financial gamification.

Current Momentum

v7.6 · 6d ago

Intense

Last updated 6d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Health FitnessHealth And FitnessGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Are The Key Features?

Step-to-Currency ConversionStandard

Automatically converts tracked steps into virtual 'coins' that can be redeemed for cash or partner rewards.

Activity Tracking IntegrationStandard

Syncs with Apple Health and connected watches to monitor steps, distance, and calories burned.

Social Referral ProgramStandard

Allows users to invite friends to the platform to earn bonus coins after reaching specific step milestones.

Engagement ModulesStandard

Provides additional opportunities to earn coins through in-app surveys and advertisement viewing.

How much does it cost?

Free

Who Built It?

PRODUKT BCN INTERACTIVE SL app icon

PRODUKT BCN INTERACTIVE SL

Incentivizing physical activity by converting daily steps into virtual currency and real-world rewards. Helping users maintain fitness goals through financial gamification.

Portfolio

1

Apps

Explore the full PRODUKT BCN INTERACTIVE SL report

Portfolio breakdown, audience, momentum, and every app published by PRODUKT BCN INTERACTIVE SL.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Macadam, The Step Counter.?

How's The Health & Fitness Market?

How does it evolve in the Health & Fitness market?

Rank progression

34 active rankings tracked — 30-day window

No rank history available for this chart.

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Macadam, The Step Counter.

Key Takeaways

Macadam differentiates itself in the fitness market by gamifying physical activity with a direct financial payout model.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Macadam, The Step Counter., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Macadam, The Step Counter. Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/macadam-the-step-counter

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Data licensed under CC-BY-NC 4.0