Macadam is a health and fitness application that incentivizes physical activity by converting steps into a virtual currency called 'coins.' Users can track their movement via Apple Health or connected watches and redeem earned coins for real money or partner rewards. It serves as a motivational tool to combat sedentary lifestyles through financial gamification.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Individuals seeking motivation to increase their daily physical activity and earn supplemental income through walking or running.
Key features
Automatically converts tracked steps into virtual 'coins' that can be redeemed for cash or partner rewards.
Syncs with Apple Health and connected watches to monitor steps, distance, and calories burned.
Allows users to invite friends to the platform to earn bonus coins after reaching specific step milestones.
Provides additional opportunities to earn coins through in-app surveys and advertisement viewing.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Macadam, The Step Counter.
How's the Health & Fitness market?
The rivals identified
The Analyst's Read
Key takeaways for Macadam, The Step Counter.
Where is it heading?
Bottom line
Macadam differentiates itself in the fitness market by gamifying physical activity with a direct financial payout model.
Report last updated