Macro Tracker is a manual nutrition logging tool for ketogenic dieters available on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.5
2k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app for low-friction, subscription-free tracking of custom meals without the complexity of barcode-scanning databases.
For Individuals following ketogenic or low-carb diets who prefer tracking custom, fresh meals over scanning barcodes of processed foods.
What does it look like?
Key features
Manual entry of nutritional data for custom foods, allowing users to define specific macro and calorie values.
Automatic recalculation of macro and calorie totals based on user-defined weight inputs.
How much does it cost?
The app is offered as a free tool with no visible subscription or in-app purchase gates.
Velocity
Dormant developmentUX improvementsShow more...
Macro Tracker - Keto Diet App has been inactive for 3,074 days, well beyond the threshold for a zombie classification. The last available update provided minor functional improvements and a new FAQ page, but no development activity has been recorded since. There is no evidence of ongoing support, feature expansion, or live operations.
Who built it?
Timothy Johnson
2 apps tracked · Health & Fitness
GaugeStage: Water LevelsUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate minimalist design and lack of subscription fees attract users seeking a straightforward macro tracking tool and personalized food logging allows users to build a custom library of frequently consumed meals over time.
How are ratings & reviews evolving?
What users say, by theme
- Minimalist design and lack of subscription fees attract users seeking a straightforward macro tracking tool
- Personalized food logging allows users to build a custom library of frequently consumed meals over time
- Inability to edit or delete individual food entries forces users to reset their entire daily log
49 of 49 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Macro Tracker - Keto Diet App
How's the Health & Fitness market?
Macro Tracker maintains a niche presence in the Health & Fitness category with a 4.5-star rating from 1,787 total ratings. The lack of updates since 2018 signals a maintenance-mode posture that differentiates it from subscription-heavy competitors but limits its growth potential.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Macro Tracker - Keto Diet App
Where is it heading?
The market for macro tracking is consolidating around automated, subscription-based tools, leaving Macro Tracker in a static position. The app's survival depends on addressing core usability friction, as the current lack of maintenance will eventually erode the rating baseline.
- The lack of an edit function forces users to reset their entire daily log, which creates a persistent churn risk for daily active users.
- The app remains in maintenance-mode with no feature updates since 2018, which limits its ability to capture new users from modern, automated competitors.
The SWOT
- Minimalist interface removes cognitive load for custom meal tracking
- Integrating net-carb calculation addresses primary keto-user frustration
Next best moves
Ship an edit/delete function for individual food entries because it is the #1 requested feature → reduce daily log abandonment
+ 1 more prioritized moveThe counter-intuitive read
The app's greatest weakness, its eight-year maintenance-mode status…
Read the full takeSince the last report: The report remains largely stable, with updates to market data granularity and a more focused SWOT analysis regarding the app's long-term maintenance status.
Bottom line
Macro Tracker retains a loyal base through its minimalist, subscription-free design, but the lack of basic editing tools and long-term maintenance creates a high churn risk, so the PM must prioritize a functional edit-log update to stabilize the user experience.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated