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MAKEUP BY KELLI ANNE vs its rivals

Side-by-side comparison against MAKEUP BY KELLI ANNE's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

MAKEUP BY KELLI ANNE
This App
Makeup Artist - Beauty Tips
Nemesis
تعليم المكياج للمبتدئين بسهولة
Contender
MaxiUp - AI Looksmax - Glowup
Peer
Nail Design Studio
Peer
Nose Editor
Peer
MeGo Client
Peer
HairTune: AI Hairstyle & Color
New Kid
Glamzy+
New Kid
Core Identity
DeveloperSutra Fitness, Inc.Riafy Technologies Pvt. Ltd.Radhwan FaisalEta studioAndriy HolovchakTuncer TirnavaliMillennium Systems InternationalSUNWOONG JANGTwo* States* Away*
CategoryLifestyleLifestyleBeautyBeautyLifestyleLifestyleBusinessLifestyleLifestyle
PlatformiOSiOS, AndroidAndroidAndroid, iOSiOSiOS, AndroidiOS, AndroidiOSiOS
Store Metrics
Rating4.3 / 54.5 / 50.0 / 55.0 / 54.6 / 50.0 / 52.4 / 54.2 / 54.3 / 5
Ratings Count36950111302464
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 9, 2023Oct 21, 2022Sep 18, 2021Apr 30, 2026Jan 9, 2026Apr 6, 2026Jun 2, 2024Jun 11, 2025May 28, 2025
Last UpdatedOct 17, 2025May 7, 2026Oct 26, 2025May 4, 2026Jul 1, 2026May 5, 2026Apr 22, 2026Jun 23, 2025Oct 29, 2025
Sentiment & Reviews
Sentimentmixedpositive--positive----
Score45/10065/100--85/100----
Praises
  • Step-by-step makeup tutorials provide clear instructions for users to recreate professional looks at home
  • Community features foster a supportive environment for women to share business and brand building stories
  • Educational makeup tutorials provide clear guidance for beginners learning proper application techniques
  • User friendly interface and helpful tips facilitate a positive experience for new users
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  • Intuitive editor
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Complaints
  • Subscription paywall requirements frustrate users who expected free access to video content after social media promotion
  • Technical performance issues including video buffering and failed downloads hinder the viewing experience on mobile devices
  • Aggressive monetization and forced rating prompts frustrate users during the initial onboarding experience
  • Content quality concerns arise from users perceiving the tutorials as freely available online videos
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  • Content update frequency
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Requests
  • Alternative streaming options like private video links would improve playback reliability compared to the current application
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  • Additional nail art patterns
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Strategic Intel
Strengths
  • Expert-curated content library functions as a trust-based retention moat
  • Geneva group chat integration creates a social network effect beyond static video
  • Accessible interface facilitates daily routine guidance
  • Categorized video library drives session duration
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  • Salon visit tracker creates a unique retention loop
  • Non-AR editor removes technical friction for users
  • High rating (4.63) indicates strong product-market fit
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  • Product simulation library mimics real-world cosmetic brands for professional artistry
  • Web-based sharing generates external traffic via shareable design pages
Weaknesses
  • Subscription-only entry barrier limits top-of-funnel conversion
  • Technical performance issues (buffering, download failures) erode the viewing experience
  • Aggressive monetization and forced rating prompts
  • Perceived lack of original content
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  • No monetization model beyond free usage
  • Manual design process is slower than AI-automated rivals
  • Limited content update frequency
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  • Zero monetization model limits long-term development capacity
  • No cloud-save functionality creates data-loss risk
  • 4.25 rating on 4 reviews indicates low market penetration
Pricingsubscriptionfreefreesubscriptionfreefreefreesubscriptionfree
MomentumZombie---ZombieIntense--Zombie
Update Cadence1 versions---1 versions5 versions--1 versions

Compare MAKEUP BY KELLI ANNE head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by MAKEUP BY KELLI ANNE, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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