Makeup Kit - Color Mixing is a casual simulation game for iOS and Android where users blend virtual pigments to create custom makeup palettes.
Product velocity
Maintenance
Daily rank 🇺🇸
#199
▼26Games · free
Sentiment
4.4
623k reviews
Nemesis
Project Makeover
The App DNA
What makes this app unique?
Users hire the app for low-stakes creative expression and the tactile satisfaction of color mixing, which serves as a calming time-killer.
For Casual mobile gamers interested in creative simulation, beauty styling, and DIY-themed digital activities.
What does it look like?
Key features
Interactive interface for blending virtual pigments to create custom eyeshadow palettes
Styling suite for applying makeup and transformations to virtual doll characters
How much does it cost?
Ad-supported model utilizing high-frequency simulation loops to maximize ad-impression inventory.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app exhibits a maintenance-level cadence, with only two releases identified over the past year. The latest release occurred in February 2026, following a significant gap since the previous update in May 2025. Development is currently focused exclusively on stability and minor bug fixes, with no evidence of new content, features, or live operations. The release frequency is well below the threshold for active development.
Who built it?
CrazyLabs
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Lunch Box ReadyUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate relaxing color mixing mechanics provide a satisfying creative outlet for casual players, but report excessive ad frequency interrupts the core gameplay loop and ruins user immersion.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing color mixing mechanics provide a satisfying creative outlet for casual players
- Excessive ad frequency interrupts the core gameplay loop and ruins user immersion
100 of 146 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Makeup Kit - Color Mixing
How's the Games market?
The app maintains a 4.48 average rating across 623,340 total ratings, indicating a broad casual appeal despite the recent sentiment decline. The lack of significant feature updates since the initial release leaves it vulnerable to high-velocity competitors like Project Makeover.
Read the market outlookThe rivals identified
By Magic Tavern, Inc.
With over 1.1 million ratings and a high-velocity release cadence of 15 updates in six months, this is the dominant market leader in the makeover genre.
- Integrates complex match-3 puzzle mechanics to drive long-term retention beyond simple makeup styling
- Features a narrative-driven progression system that provides context for every makeover transformation performed
- Maintains a massive live-ops schedule with frequent seasonal events that keep the user base engaged
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Makeup Kit - Color Mixing
Where is it heading?
Casual simulation traffic is consolidating around narrative-heavy entrants, leaving this app exposed to churn. Maintenance-mode updates will erode the user base before a major feature drop can recover the lost LTV.
- High ad-frequency is driving churn, which compounds the rating drag already visible in recent user feedback.
- Recent updates focused on stability, no feature expansion, signaling a maintenance-mode posture against high-velocity rivals.
The SWOT
- Tactile color-mixing mechanics sustain high initial engagement
- Offline-first architecture allows for consistent play
- Implement non-intrusive banner ads to replace forced video breaks
- Introduce a meta-progression layer to increase session length
Next best moves
Replace forced video ads with banner ads because ad-frequency is the #1 churn driver → increase long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is actually a strategic asset…
Read the full takeFeature gaps
Narrative-driven progression (available in Project Makeover but missing here) +1
Since the last report: The app has entered a maintenance phase with declining sentiment and a lack of feature development, leaving it vulnerable to high-velocity competitors.
Bottom line
The app wins on satisfying creative mechanics but loses on aggressive monetization, so revenue growth hinges on replacing forced video ads with less intrusive formats to stop the churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated