ManageEngine ADManager Plus is a mobile administration tool for Active Directory, allowing IT staff to manage user accounts and workflow requests on iOS and Android.
The App DNA
What makes this app unique?
IT administrators hire this app to maintain service continuity and resolve urgent access tickets without needing physical access to a desktop workstation.
For Active Directory administrators and help desk technicians who require mobile access to manage user accounts and IT tickets.
What does it look like?
Key features
Standardized templates for creating user accounts across Active Directory, Office 365, Exchange, and Google Apps
Mobile-based execution of account tasks including password resets, unlocking, enabling, disabling, and deleting user accounts
Mobile interface to view, approve, reject, and execute AD task requests
How much does it cost?
The mobile app functions as a free extension to the core enterprise software, serving as a retention tool for existing B2B customers.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The application exhibits a maintenance-level development cadence, with only 5 releases identified over the last 22 months. The latest release was a minor bug fix, and the last significant feature update occurred in early 2025. Development is currently focused on stability and minor maintenance rather than active feature expansion or live operations.
Who built it?
Zoho
13+ apps tracked · Business
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Zoho Sprints
Card Scanner - business cardsUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate active directory management tools provide convenient remote access for help desk technicians and workflow request approvals allow for efficient administrative tasks during short breaks.
How are ratings & reviews evolving?
What users say, by theme
- Active Directory management tools provide convenient remote access for help desk technicians
- Workflow request approvals allow for efficient administrative tasks during short breaks
- Authentication and permission errors prevent users from accessing the application post-update
43 of 43 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ManageEngine ADManager Plus
How's the Business market?
The rivals identified
By Okta, Inc.
Directly competes in the identity and access management space with high-frequency release cycles.
- Provides robust push-based multi-factor authentication that integrates deeply into enterprise identity workflows.
- Maintains a high-velocity release cadence of 8 updates in six months to ensure security compliance.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for ManageEngine ADManager Plus
Where is it heading?
The enterprise identity market is consolidating around high-velocity, secure authentication platforms, leaving ManageEngine exposed if it cannot maintain basic connectivity. The current technical debt in the authentication handshake must be resolved to prevent users from migrating to more reliable enterprise identity tools.
- Persistent authentication failures post-update prevent access, which erodes the daily active habit and drives negative sentiment.
- Failure to retain server settings forces manual data entry, which creates a barrier to use for help desk technicians.
The SWOT
- Workflow integration into enterprise governance
- Standardized provisioning templates for multi-platform environments
- Tablet-optimized interface for complex reporting
- Expanded management of computer objects
Next best moves
Rebuild authentication handshake because post-update lockout is the top complaint → restore daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The app's poor rating is not a product…
Read the full takeFeature gaps
Advanced device health checks (available in Duo Mobile but absent here) +1
Since the last report: The application has transitioned to a freemium model and updated its feature positioning, but is currently suffering from severe authentication and configuration persistence issues.
Bottom line
ManageEngine ADManager Plus provides critical remote IT utility, but persistent authentication bugs erode user trust, so the PM must prioritize stability over feature expansion to prevent enterprise churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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