Marcus by Goldman Sachs is a digital banking application for US-based individuals to manage high-yield savings accounts and CDs.
The App DNA
What makes this app unique?
The platform serves as a deposit-based funding mechanism for Goldman Sachs, providing users with a straightforward interface to grow capital without minimum balance requirements.
For US-based individuals seeking high-yield savings products and digital-first banking tools.
What does it look like?
Key features
Online savings account with no minimum deposit or monthly fees, acting as the primary acquisition vehicle for deposit-based banking.
Fixed-term certificates of deposit that lock user capital to increase the stability of the bank's deposit base.
In-app tools for predicting savings growth, providing utility that increases time-in-app and brand trust.
How much does it cost?
Marcus by Goldman Sachs operates as a free-to-use interface for banking products, generating revenue through interest rate spreads on deposited capital.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Goldman Sachs
10 apps tracked · Finance
GS PWM
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GS Select
GS Custody Solutions
Goldman Sachs Authenticator
Marquee Trader Mobile
Marcus UK: Online savings bankUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate high interest rates on savings accounts provide a reliable way for users to grow their money and compartmentalized savings folders allow users to organize funds for specific goals like houses or vacations.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High interest rates on savings accounts provide a reliable way for users to grow their money
- Compartmentalized savings folders allow users to organize funds for specific goals like houses or vacations
- The application interface provides a clean and straightforward experience for managing daily banking transactions
- Restrictive account security measures frequently lock users out and prevent access to their own funds
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Marcus by Goldman Sachs®
How's the Finance market?
Marcus by Goldman Sachs sits at #197 in the US Finance category, maintaining a stable presence despite a 155-day gap since the last major store update. The lack of recent feature iteration relative to the category median signals a maintenance-mode posture.
The rivals identified
The Analyst's Read
Key takeaways for Marcus by Goldman Sachs®
Where is it heading?
The digital banking market is consolidating around platforms that offer both high yields and transparent, friction-free transaction management. Marcus by Goldman Sachs is currently exposed: the combination of aggressive security triggers and a stalled feature roadmap is driving users to seek more reliable alternatives, which will compress deposit growth through Q3.
- Persistent account locking issues in the latest release block legitimate access, which erodes trust and accelerates user churn to competitors.
- The 155-day gap since the last store update suggests a maintenance-only cadence, leaving the app unable to address rising user frustration.
The SWOT
- High-yield savings rates drive organic acquisition velocity
- Compartmentalized savings folders increase user retention via goal-based organization
- Restoring visual data tools would improve user trust
- Adding transfer memo fields would enhance transaction tracking
- Implementing dark mode would align with modern design standards
Next best moves
Audit security trigger logic because users report being locked out of their own funds → reduce support volume and churn
+ 1 more prioritized moveThe counter-intuitive read
The lack of recent updates is not a…
Read the full takeSince the last report: The platform has shifted from a stable, maintenance-mode banking tool to one experiencing significant user friction due to aggressive security-driven account lockouts and the removal of historical data visualization features.
Bottom line
Marcus by Goldman Sachs must address the security-driven access friction to prevent further erosion of its deposit base. Restoring visual progress tracking would stabilize user trust, as the current maintenance-mode posture leaves the platform vulnerable to more agile digital banking rivals.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated