Goldman Sachs
For institutional investors, professional traders, and retail banking customers seeking high-yield savings and financial management tools.
Marcus by Goldman Sachs®
Snapshot
Who is Goldman Sachs?
Providing institutional-grade financial tools and digital banking services for professional traders and individual savers. Bridging complex market data with accessible mobile interfaces.
Target audience
Portfolio
Free 10Last updated
Marcus by Goldman Sachs®
v2.20.0
5mo ago
Publisher DNA
What defines Goldman Sachs?
Publisher DNA
Primary focus
Financial services and institutional trading tools
Scale
indie
Target audience
Institutional investors, professional traders, and retail banking customers seeking high-yield savings and financial management tools.
Signature Patterns
- •Strictly free-to-use models across all financial and business applications.
- •High-utility, data-dense interfaces designed for professional and institutional workflows.
- •Integration with proprietary firm-wide ecosystems like Marquee and Ayco.
- •Focus on secure, authenticated access for high-stakes financial transactions and data.
Portfolio momentum
Released 55 updates across the portfolio in the last 6 months with consistent maintenance across all active titles.
Portfolio
What does Goldman Sachs ship?
Apps
10 apps analysed
Provides the latest information on various firm events to registered attendees.
1:1 coaching provides high-touch differentiation
- Employer-funded model removes direct user costs
Distributed across 2 markets, strongest in Americas.
Based on 2 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Europe (1)
- United Kingdom1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Goldman Sachs compete with?
The rivals identified
Nemeses(1)
Betterment mirrors the target's core value proposition of automated financial guidance and wellness, but with a decade of maturity in the retail investment space.
Contenders(2)
Acorns dominates the 'micro-investing' niche, capturing the same entry-level financial wellness audience the target app aims to educate.
Wealthfront is a high-velocity competitor that aggressively ships features, making it a direct threat to the target's financial wellness engagement.
Same space(3)
Targets a specific demographic with financial wellness tools, serving as a niche alternative to the target's general audience.
Represents the direct institutional competitor in the wealth management space, though currently suffering from lower user sentiment.
While a massive retail brokerage, its mobile app serves as the benchmark for comprehensive financial management and account access.
The Analyst's Read
The bottom line on Goldman Sachs
Bottom line
Goldman Sachs maintains a disciplined, high-utility portfolio that effectively segments institutional trading tools from retail banking services. Their ability to maintain high user ratings on complex financial platforms suggests a strong alignment between their legacy infrastructure and modern mobile requirements.
Frequently asked questions
How many apps does Goldman Sachs publish?
What kind of apps does Goldman Sachs make?
What is Goldman Sachs's top app?
In how many countries are Goldman Sachs's apps available?
What fed this analysis
- Apps analyzed:
- 9
- With full intel:
- 0
- With overview:
- 9
- Website scraped:
- yes
- Social presence:
- no