Marketing & Media Calculator is a professional utility for media and marketing professionals that provides industry-standard performance metric calculations on iOS.
The App DNA
What makes this app unique?
The tool removes the cognitive friction of manual formula entry by providing a dedicated, ad-free environment for recurring industry calculations.
For Media and marketing professionals, from entry-level to experienced, requiring quick access to industry-standard performance calculations.
What does it look like?
Key features
Calculates cost per thousand impressions; serves as a free-tier acquisition hook.
Includes 20+ specialized calculators like CPA, CPC, and ROAS; gated by premium subscription.
Provides a distraction-free environment; acts as a brand-moat mechanism against ad-supported rivals.
How much does it cost?
The freemium model uses a single utility to drive top-of-funnel traffic, gating advanced professional metrics behind a payment wall.
Velocity
Maintenance developmentperformanceShow more...
Marketing & Media Calculator is currently in a maintenance phase, having shipped only one minor update in the last 178 days. Development activity is minimal, focusing exclusively on stability rather than new features or content. There is no evidence of active live operations or a consistent release cadence, suggesting the product is in a stable, legacy state.
Who built it?
Peth Pty
6 apps tracked · Business
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Marketing & Media Calculator
How's the Business market?
Marketing & Media Calculator maintains a niche position in the Business category as an ad-free utility. The lack of recent updates (179 days since last store update) suggests a stable but stagnant market presence compared to active competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Marketing & Media Calculator
Where is it heading?
The market for professional marketing utilities is shifting toward web-based, high-frequency iteration. Marketing & Media Calculator's current maintenance posture leaves it exposed to churn, as professional users prioritize metric accuracy and breadth over a static, ad-free environment.
- The 179-day update gap signals a maintenance-only posture, which erodes the perceived value of a premium subscription against web-based alternatives.
The SWOT
- Ad-free interface sustains a professional-grade environment that differentiates from ad-supported utility rivals
- Localized pricing could capture untapped professional segments in high-ARPU international markets
Next best moves
Ship a feature-parity update for emerging metrics because the 6-month maintenance gap risks user churn to web-based alternatives → increase retention
The counter-intuitive read
The ad-free model is a liability, not an asset…
Read the full takeBottom line
Marketing & Media Calculator rests on its ad-free value proposition, but the current maintenance-only cadence leaves it vulnerable to faster-iterating web competitors. Refreshing the metrics suite would unlock higher lifetime value from the existing professional user base.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Marketing & Media Calculator free to use?
Does Marketing & Media Calculator contain ads?
What is the difference between the free and premium versions?
Sources
- [1] App Store, source
Report last updated