Matsmart is an online grocery store for surplus and short-dated food products, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Food & Drink
Sentiment
—
—
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The service removes the friction of finding discounted, sustainable groceries by aggregating surplus inventory into a single delivery-ready catalog.
For Budget-conscious consumers and environmentally-focused shoppers looking for discounted groceries and household goods.
What does it look like?
Key features
Online store selling overproduced, short-dated, or mislabeled goods at discounted prices.
Product catalog that updates daily based on available surplus stock, creating urgency and repeat-visit behavior.
Logistics service delivering orders directly to the customer's door within a few days.
How much does it cost?
Retail-based model generating revenue from discounted surplus goods, with a 299 SEK minimum order value and shipping fees for orders under 600 SEK.
Velocity
Maintenance developmentperformanceopaqueShow more...
Matsmart maintains a maintenance-level development cadence, with only one distinct version released in the observed window. The latest release provides only generic bug fixes and stability improvements, offering no insight into new features or functional changes. With a last update occurring 10 days ago, the development team appears focused on technical upkeep rather than feature expansion. This stable but limited release pattern suggests a focus on platform reliability over active content iteration.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the app provides significant savings on food items that would otherwise be discarded by retailers and integration with multiple payment providers and delivery services makes the checkout process convenient for users.
How are ratings & reviews evolving?
What users say, by theme
- The app provides significant savings on food items that would otherwise be discarded by retailers
- Integration with multiple payment providers and delivery services makes the checkout process convenient for users
- Persistent application sluggishness and slow response times make the mobile experience inferior to the website
24 of 24 recent reviews analyzed · moderate confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Matsmart
How's the Food & Drink market?
Matsmart maintains a consistent presence in the Swedish Food & Drink category, currently holding the #14 Free position. The gap between its discovery-driven free downloads and the lack of recent feature updates signals a need to transition from a static catalog to a more active, alert-driven retention model.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Matsmart
Where is it heading?
The surplus food market is consolidating, and Matsmart's current maintenance-mode cadence leaves it exposed to rivals that can offer a more responsive, alert-driven shopping experience. Addressing the performance and transparency issues is essential to prevent churn among the core budget-conscious user base.
- Persistent application sluggishness and slow response times erode the mobile experience, which compounds the frustration already visible in user reviews.
- The current maintenance-only release cadence suggests a focus on stability over feature expansion, which limits the ability to address top user requests.
The SWOT
- Surplus inventory model secures goods that traditional retailers discard
- Automated notification alerts for specific brands or items
Next best moves
Ship automated stock alerts for tracked brands because users request alerts for specific items → increase repeat-visit frequency
+ 1 more prioritized moveThe counter-intuitive read
The lack of feature updates is not just a maintenance issue…
Read the full takeSince the last report: Matsmart's development roadmap shifted from a performance-first focus to an alert-driven retention strategy. While the app remains in a maintenance-mode release cadence, the internal prioritization now favors shipping automated stock alerts to defend against competitors.
Bottom line
Matsmart's surplus inventory model provides a clear value proposition, but the lack of active feature development leaves the user experience stagnant. Implementing automated alerts would unlock the repeat-visit behavior necessary to defend the market position against more agile competitors.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Matsmart suitable for daily grocery shopping?
Does Matsmart disclose expiration dates clearly?
Are there any shipping fees?
Can I get notified when specific items are back in stock?
Sources
- [1] Play Store listing, source
Report last updated