Report updated Jul 1, 2026
Beyond Menu Food Delivery
For individuals seeking a combined fitness, nutrition, and mental wellbeing platform with a focus on community support.
Beyond Menu Food Delivery is an established food & drink app that is available. With a 4.8/5 rating from 127.9K reviews, it shows polarized user reception.
What is Beyond Menu Food Delivery?
Beyond is a fitness and nutrition app for iOS and Android that provides workout guides, meal planning, and community journaling.
Users hire Beyond to consolidate fragmented wellness needs into a single influencer-led platform, reducing the cognitive load of managing separate fitness and diet routines.
Current Momentum
v3.24 · 2d ago
Active- Entered grossing charts in six markets.
- Maintains influencer-led content collaboration strategy.
Active Nemesis
Factor_ Prepared Meal Delivery
By Factor75
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Over 30 unique fitness guides for home or gym environments with real-time training sessions
Exclusive collection of wholesome meal ideas developed in collaboration with The Good Bite
Social space for users to share wellbeing tips, recipes, and motivational messages
How much does it cost?
- £11.99 monthly
- £27.99 quarterly
- £89.99 yearly
Subscription-only model anchored at £11.99/month, utilizing a 7-day free trial to lower the barrier to entry.
Who Built It?
BeyondMenu
Connecting local diners with independent restaurants through a dedicated ordering and delivery platform. Streamlining operations for restaurant owners via integrated management tools.
Portfolio
4
Apps
What other apps does BeyondMenu make?
Beyond Menu - Food Delivery
Beyond Menu Restaurant Owner
Beyond Menu Manager
Explore the full BeyondMenu report
Portfolio breakdown, audience, momentum, and every app published by BeyondMenu.
What do users think recently?
Analysis in progress, available soon
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Beyond Menu Food Delivery?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Beyond recently entered the Health & Fitness grossing charts in multiple regions, including #40 in Ireland and #57 in Norway. This momentum indicates that the influencer-led content model is successfully converting users into paid subscribers.
Rank progression
1 active ranking tracked — 30-day window
Which niche is Beyond Menu Food Delivery in?
to improve fitness, nutrition, and mental wellbeing
Explore the full Mental Health Coachs niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
High-velocity release cadence and massive user base indicate a dominant position in the meal-delivery sub-niche.
Differentiators
- Operates a full-stack logistics model for prepared meals rather than just facilitating restaurant menu discovery.
- Maintains a high-frequency release cycle of 24 updates in six months to optimize delivery tracking UX.
Contenders(2)
Direct competitor in the recipe organization space with a strong focus on social discovery.
Differentiators
- Prioritizes a visual, social-first interface for organizing personal recipe collections, contrasting with the target's fitness-centric journal.
- Implements a streamlined social feed for recipe discovery that encourages higher daily active usage than static fitness guides.
Massive community-driven recipe platform that dominates the social-cooking space with high release frequency.
Differentiators
- Leverages a massive user-generated content library that creates a defensible community-driven recipe discovery network.
- Focuses on social cooking interactions and recipe sharing rather than the target's fitness-journaling and wellness-tracking approach.
Same space(3)
Recent entrant in the recipe space with high update velocity, competing for the same cooking-focused users.
Direct overlap in the fitness-meets-nutrition niche, targeting a similar wellness-oriented audience.
Differentiators
- Bundles structured workout programs with specific meal plans, creating a more cohesive end-to-end fitness experience.
- Utilizes a creator-led brand strategy that mirrors the target's reliance on influencer-driven fitness content.
Adjacent utility focusing on ingredient transparency and health-conscious food scanning.
New entrants(1)
Emerging niche app with high engagement, showing potential for cross-category disruption in lifestyle apps.
Differentiators
- Integrates real-world impact and charitable giving into a daily engagement loop to drive user retention.
- Uses gamified rewards to incentivize app usage, a mechanic the target app could adapt for fitness milestones.
Compare Beyond Menu Food Delivery against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Beyond Menu Food Delivery
Strengths to defend, gaps to attack
Core Strengths
- Influencer-led content collaboration with The Good Bite drives unique, non-commoditized recipe value
- Hybrid wellness model increases user switching costs by bundling fitness, nutrition, and community journaling
Critical Frictions
- Subscription-only access model at £11.99/month exceeds the price point of ad-supported recipe utilities
- Android platform rating (4.44) trails the iOS rating (4.81), indicating potential parity issues
Growth Levers
- Untapped B2B partnerships with wellness influencers could scale user acquisition beyond the current follower base
- Wearable integration could provide the data-driven feedback loop currently missing from the manual journal feature
Market Threats
- Factor's full-stack logistics model for prepared meals threatens the app's nutrition-planning value proposition
- High-velocity development cycles from competitors like Eatr (23 releases in six months) risk feature obsolescence
What are the next best moves?
Ship wearable integration because manual journaling is a high-friction retention barrier → increase daily active usage
The journal feature requires manual input, which is a common churn point in wellness apps.
Trade-off: Pause the community forum UI refresh — the forum is already a differentiator, while data-tracking is a gap.
A/B test a monthly ad-supported tier because the £11.99 entry price limits top-of-funnel conversion → increase user acquisition
Subscription-only models face higher resistance compared to ad-supported recipe apps like Cookpad.
Trade-off: Deprioritize the quarterly subscription discount — ad-supported conversion is a higher priority for market share.
A counter-intuitive read
The app's reliance on a single influencer's brand is not a weakness but a distribution moat, as it bypasses the high customer acquisition costs that plague generic fitness apps.
Feature Gaps vs Competitors
- Barcode nutritional scanner (available in Bobby Approved but absent here)
- Location-based social check-ins (available in Untappd but absent here)
Key Takeaways
Beyond successfully leverages influencer-led content to drive early grossing-chart momentum, but the subscription-only model creates a significant barrier to entry against ad-supported rivals, so the PM should prioritize lowering acquisition friction via an ad-supported tier.
Where Is It Heading?
Mixed Signals
The wellness market is consolidating around platforms that offer either high-utility tracking or high-engagement social content. Beyond is currently positioned as a high-engagement social platform, but its lack of automated tracking features leaves it exposed to competitors that integrate with wearable hardware.
Recent entry into multiple regional grossing charts indicates the influencer-led content strategy is effectively converting users into paid subscribers.
The subscription-only model creates a high barrier to entry, leaving the app vulnerable to ad-supported recipe apps capturing casual users.