Measure - AR is an iOS utility app that uses the ARKit framework to calculate physical dimensions and track child height via the iPhone camera.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
4.2
509 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app for quick, ad-hoc spatial measurements during shopping or home tasks, replacing the need for a physical ruler.
For iPhone users requiring quick, ad-hoc spatial measurements for home improvement, furniture shopping, or tracking child growth.
What does it look like?
Key features
Calculates physical dimensions using the iPhone camera and ARKit framework. Revenue link: Gated behind video advertisements.
Records vertical growth of children over time using camera-based spatial tracking. Revenue link: Gated behind video advertisements.
Visualizes object dimensions in real-world space to determine if items fit within a room. Revenue link: Gated behind video advertisements.
How much does it cost?
The app is distributed as a free utility, but core features are gated behind video advertisements.
Velocity
Dormant developmentopaqueShow more...
The app has reached a zombie state, with no updates or feature releases in 1,972 days. The development history is limited to a single minor update containing only generic bug fixes. There is no evidence of active maintenance, live operations, or ongoing development support for this application.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the core measurement recognition logic functions with high speed compared to similar utility applications.
How are ratings & reviews evolving?
What users say, by theme
- The core measurement recognition logic functions with high speed compared to similar utility applications
- Measurement text is too small to read on modern mobile screens and lacks zoom functionality
14 of 14 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Measure - AR
How's the Utilities market?
Measure - AR maintains a 4.19 rating across 509 reviews, but the lack of updates since 2021 signals a shift toward maintenance mode.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Measure - AR
Where is it heading?
The utility market is consolidating around apps with frequent ARKit updates and better accessibility, leaving Measure - AR exposed due to its five-year dormancy. Without a UI refresh to address legibility and accuracy, the app will continue to lose ground to more active competitors.
- The lack of updates since 2021 leaves the UI unoptimized for modern screens, which compounds the legibility complaints and accelerates user churn.
The SWOT
- High-speed spatial recognition logic provides a performance advantage over slower utility competitors
- Implementing manual fine-tuning controls for start and end points would directly address the primary user accuracy complaint
Next best moves
Ship manual fine-tuning controls because users report accuracy errors → increase measurement reliability
+ 1 more prioritized moveThe counter-intuitive read
The app's five-year maintenance mode is a feature, not a bug…
Read the full takeSince the last report: The app remains in a maintenance state, with changes limited to more transparent documentation of ad-gating and a refined contrarian narrative.
Bottom line
Measure - AR provides fast spatial recognition, but the unreadable UI and aggressive ad-gating for basic data frustrate users, so the PM should prioritize a UI refresh and manual measurement controls to stabilize retention.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated