Mix & Paint vs its rivals

Side-by-side comparison against Mix & Paint's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Mix & Paint
This App
Core Identity
DeveloperGeisha Tokyo Inc.VoodooCrazy LabsLahana Games
CategoryGamesGamesGamesGames
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating4.6 / 54.6 / 54.7 / 54.6 / 5
Ratings Count83,161425,148629,420160,824
PriceFreeFreeFreeFree
Release DateDec 18, 2019Feb 1, 2018Jun 10, 2020May 19, 2020
Last UpdatedFeb 27, 2026Apr 14, 2026Apr 18, 2026Mar 30, 2026
Sentiment & Reviews
Sentimentpositivemixedmixedterrible
Score75/10072/10055/10018/100
Praises
  • Color mixing mechanics provide a relaxing and satisfying creative outlet for casual players
  • Satisfying core gameplay loop provides a relaxing experience for casual gaming sessions
  • Offline play capability makes the game ideal for travel and limited connectivity
  • High replay value through personal high score challenges keeps players returning daily
  • Creative tie-dye simulation mechanics provide a relaxing and satisfying artistic outlet for players
  • Simple and accessible gameplay loop keeps the experience engaging for casual mobile users
  • Mental Stimulation
Complaints
  • Excessive ad frequency after every level disrupts the flow of the painting experience
  • Excessive ad frequency disrupts the flow of gameplay and frustrates active users
  • Technical regressions post-update cause game-breaking glitches and missing visual elements
  • In-app purchase failures lead to persistent ad exposure despite payment for removal
  • Excessive ad frequency disrupts the core gameplay loop and creates significant user frustration
  • Paid ad-removal purchases fail to eliminate all advertisements within the game experience
  • Excessive Ad Frequency
  • Misleading Advertising
  • Predatory Monetization
Requests
  • In-app purchase options to remove advertisements and improve the overall user experience
  • Clearer communication and bug fixes for missing race track content after updates
  • Reduced ad frequency or improved ad-free purchase reliability for better user experience
  • Expanded creative content including new items like stuffed animals for tie-dye customization
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Strategic Intel
Strengths
  • Tactile color-mixing loop sustains high session engagement
  • Simple UI design lowers barrier for younger players
  • High-accessibility core loop sustains organic install velocity
  • Offline play capability functions as a retention moat
  • Physics-based simulation engine drives high session frequency
  • Subscription tiers provide a clear path for recurring revenue
  • Broad content variety (trivia, word games, and logic puzzles)
  • Massive user base with over 2.1M ratings on Android
  • Strong positioning for '7-second riddles' and mystery scenarios
Weaknesses
  • High interstitial ad frequency drives churn
  • No IAP option for ad removal
  • UI button placement obscures active canvas
  • 0.68★ Android-iOS rating gap indicates poor Android stability
  • Ad-free IAP failure rate creates direct churn
  • Excessive ad frequency exceeds category median
  • Excessive ad frequency causes churn
  • Paid ad-removal fails to eliminate all ads
  • No social-sharing features for designs
  • Extreme ad frequency (ad after every level)
  • Uncompetitive $7/week subscription pricing
  • Misalignment between UA creatives and actual gameplay
Pricingfreefreemiumsubscriptionfreemium
MomentumMaintenanceMaintenanceActiveMaintenance
Update Cadence2 versions, ~63d avg5 versions, ~28d avg5 versions, 1 majors/6mo, ~17d avg5 versions, ~19d avg

Compare Mix & Paint head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Mix & Paint, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0