Report updated Jun 23, 2026

福引おみくじ(厄払いボタン付) is an established entertainment app that is completely free.

What is 福引おみくじ(厄払いボタン付)?

福引おみくじ(厄払いボタン付) is a Japanese-language fortune-telling app that provides daily randomized lottery results and group-based party modes on iOS.

Users hire this app for quick, low-stakes spiritual entertainment and group social interaction, using the exorcism ritual to mitigate negative fortune results.

Current Momentum

v2.0

  • Last major update September 2024.
  • No new feature releases recorded.

Active Nemesis

A Lucky Fortune Cookie

A Lucky Fortune Cookie

By Innovative Software Solutions

Other Rivals

Yes or No 2
Lucky Draw - Lotto Picker
Mystic Fortune Cookie
Cookie Fortune: Daily Luck
Lucky Moon
AskOracle
Simple Coloring Books

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

今日の福引Standard

Daily fortune-telling lottery with 24-hour reset.

皆で福引Standard

Multiplayer mode for group play on one device.

厄払いボタンDifferentiator

Video-based exorcism ritual for negative results.

How much does it cost?

Free
  • Free

Monetization is driven by advertisement inventory within the exorcism ritual flow.

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for 福引おみくじ(厄払いボタン付)?

How's The Entertainment Market?

Market outlook for this category

Available very soon

Which niche is 福引おみくじ(厄払いボタン付) in?

Fortune Telling Generators

to receive daily digital fortune predictions

GeneratorFortune TellingCasual GamersFreeEmerging

Explore the full Fortune Telling Generators niche

Every app in this space — 4 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

Go deeper

The rivals identified

Nemeses(1)

A Lucky Fortune Cookie icon

Innovative Software Solutions, LLC

4.8(156)

This app dominates the digital fortune-telling space with a long-standing market presence and high user engagement, directly competing for the same daily ritualistic user base.

Differentiators

  • Established brand authority with over a decade of market presence and significant user review volume.
  • Focuses on personalized guidance and social sharing features that encourage viral growth and user retention.
  • High-fidelity virtual cookie experience provides a more polished aesthetic compared to the target's basic interface.

Head to head

The target should lean into its unique Japanese cultural 'exorcism' niche to differentiate from the generic fortune cookie experience.

Contenders(1)

This app competes for the same 'randomized decision-making' audience, offering a functional alternative for users seeking quick, binary guidance.

Differentiators

  • Incorporates voice-activated input, allowing users to ask questions hands-free for a more interactive experience.
  • Supports multi-language functionality, significantly broadening the potential user base compared to the target's Japanese-only focus.

Same space(4)

This app occupies the same daily-luck ritual space but emphasizes a more tactile, gamified experience.

Differentiators

  • Utilizes haptic feedback to simulate the physical sensation of breaking a fortune cookie open.
  • Features a 'Cookiary' archive that tracks historical luck, providing a deeper sense of long-term progression.

A direct peer in the daily fortune delivery category, focusing on aesthetic presentation and offline accessibility.

Differentiators

  • Provides full offline access, ensuring users can check their daily fortune without an active internet connection.
  • Employs thematic visuals that offer a more immersive, atmospheric experience than the target's functional UI.

Targets the same audience interested in randomized outcomes, specifically focusing on lottery-style number generation.

Differentiators

  • Specializes in one-tap combination creation for lottery players, prioritizing utility over spiritual or fortune-telling themes.
  • Offers instant refresh capabilities for rapid-fire number generation, catering to users who need quick results.
Lucky Moon icon

Stanislav Svec

3.0(2)

Shares the same niche of daily predictive entertainment, using celestial themes to provide user insights.

Differentiators

  • Integrates moon-phase interactions to provide predictions based on lunar cycles rather than random lottery draws.
  • Categorizes insights into specific life areas, offering more structured advice than the target's general results.

New entrants(2)

A new entrant that modernizes the fortune-telling experience through voice-based AI interactions.

Differentiators

  • Uses a voice-based oracle orb interface to create a more modern, interactive, and mystical user experience.

While a different format, it competes for the same 'casual entertainment' time-slot as the target app.

Differentiators

  • Offers a tap-to-fill coloring system that provides a relaxing, creative alternative to randomized fortune outcomes.

Compare 福引おみくじ(厄払いボタン付) against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for 福引おみくじ(厄払いボタン付)

Strengths to defend, gaps to attack

Core Strengths

  • Unique Japanese cultural exorcism ritual differentiates from generic fortune-telling apps
  • Multiplayer mode allows single-device social interaction

Critical Frictions

  • Zero rating count limits social proof and discoverability
  • Lack of social sharing features restricts organic growth

Growth Levers

  • Localizing exorcism rituals for international markets
  • Adding haptic feedback to increase tactile engagement

Market Threats

  • AI-based fortune-telling apps like AskOracle are modernizing the user experience
  • Established competitors with 15+ years of data dominate search visibility

What are the next best moves?

highInvest

Ship social sharing integration because it is the #1 missing feature compared to Nemesis → increase organic install velocity

Nemesis 'A Lucky Fortune Cookie' uses social sharing to drive viral growth, which is currently absent here.

Trade-off: Pause the development of new fortune-telling categories — social sharing has higher acquisition impact.

A counter-intuitive read

The app's lack of social features is a strategic error, as the 'exorcism' ritual is a high-shareability moment that currently dies on the device instead of reaching external networks.

Feature Gaps vs Competitors

  • Social sharing (available in A Lucky Fortune Cookie but absent here)
  • Haptic feedback (available in Cookie Fortune but absent here)

Key Takeaways

The app successfully differentiates through its Japanese cultural exorcism mechanic, but the lack of social sharing and rating volume prevents it from scaling, so the PM should prioritize viral loops to compete with established fortune-telling leaders.

Where Is It Heading?

Stable

The fortune-telling category is consolidating around apps with strong social loops and AI-driven personalization. Without active feature investment or social sharing, the app will remain invisible in the store, so the PM must pivot to viral growth mechanics to survive.

The app remains in maintenance mode with no recent feature expansion, signaling a lack of active growth investment.

The absence of user ratings prevents the app from climbing category charts, which limits its visibility against more active competitors.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 福引おみくじ(厄払いボタン付), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive position was clarified through the identification of specific market nemeses and feature gaps, though the product itself remains unchanged and in maintenance mode.

improved

Exorcism feature repositioning

shifted

Formalization of competitive landscape

shifted

Maintenance mode identification

Cite this report

Marlvel.ai. “福引おみくじ(厄払いボタン付) Intelligence Report.” Updated Jun 23, 2026. https://marlvel.ai/apps/mobreve-jlottery

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