Modiface Haircut is a beauty-editing app for Android that allows users to overlay hairstyles and colors onto photos.
Product velocity
Dormant
Daily rank 🇺🇸
#21
▼3Beauty · free
Sentiment
3.9
26k reviews
Nemesis
Sweet Selfie Beauty Camera
The App DNA
What makes this app unique?
Users hire this app for low-stakes, instant visualization of potential hair changes before committing to a salon visit.
For Individuals seeking to visualize hair and style changes before salon visits or shopping, and casual users interested in photo editing.
What does it look like?
Key features
AI-driven overlay of 600+ hairstyles onto user-uploaded photos
Live camera feed integration for instant hairstyle and color adjustments
How much does it cost?
Freemium model relies on ad-supported engagement, but aggressive frequency creates significant churn risk.
Velocity
Dormant developmentopaqueShow more...
Modiface Haircut：Hair Makeover has not received a public update in 435 days. Given the lack of activity for well over the three-month threshold, the app is classified as a zombie. There is no evidence of ongoing development, feature additions, or maintenance cycles.
Who built it?
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Bin File Opener: Bin ViewerUser Sentiment
What do users think recently?
Fresh user feedback skews upset. Users find the available hairstyle options visually appealing for their personal styling needs. Users report aggressive ad frequency interrupts the user experience every few seconds during basic navigation.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Users find the available hairstyle options visually appealing for their personal styling needs
- Aggressive ad frequency interrupts the user experience every few seconds during basic navigation
50 of 50 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Modiface Haircut：Hair Makeover
How's the Beauty market?
Modiface Haircut operates in the Beauty category with a 3.9-star rating across 26,124 reviews. The lack of updates for over 14 months suggests a stagnant market position compared to active competitors.
Read the market outlookThe rivals identified
By Thekla Neala
Both apps target users seeking portrait and style modification, with Sweet Selfie Beauty Camera capturing the same casual photo-editing audience through automated AI-driven retouching tools.
- Sweet Selfie Beauty Camera provides one-tap auto retouching, whereas Modiface Haircut requires manual hairstyle overlay placement.
- Sweet Selfie Beauty Camera integrates AR stickers and filters, while Modiface Haircut uses static 2D stickers.
Beauty Makeup Editor & CameraContender
Hairstyle Try On - AI HaircutContender
HAIR U: AI Haircut ScannerContender
Hair Color & Hairstyle Try OnContender
Beauty Camera - Makeup CameraContender
AI Dress up-Try Clothes DesignContender
AI Hairstyle Try On - MiraContender
Try Hairstyles-AI Change ColorContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Modiface Haircut：Hair Makeover
Where is it heading?
The beauty-editing category is shifting toward high-fidelity AI-blending, leaving static-overlay apps like Modiface exposed. Without a return to active development, the app will continue to lose users to competitors that offer more realistic, diverse styling options.
- The 14-month update silence indicates the app is in maintenance mode, which prevents it from addressing critical user complaints regarding editing quality.
The SWOT
- 600+ hairstyle library provides immediate visual variety
- Diverse hair texture library would address user requests
Next best moves
Pivot ad-frequency to rewarded-video model because current ad-invasion causes high churn → increase session length
+ 1 more prioritized moveThe counter-intuitive read
The app's 14-month maintenance-mode status is a strategic failure…
Read the full takeSince the last report: The analysis shifted from tactical billing-transparency recommendations to a strategic focus on the app's obsolescence due to prolonged maintenance-mode status.
Bottom line
Modiface Haircut provides a large library of styles, but the combination of aggressive ad-frequency and low-quality editing results in a poor user experience, so the PM should prioritize reducing ad-load to stabilize the user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store, source
Report last updated