Mood Tracker - My Daily Diary is a free, ad-supported health and fitness app for iOS that provides hourly mood logging and stress-relief fidget games.
The App DNA
What makes this app unique?
Users hire this app for immediate, low-effort emotional regulation and stress distraction, but the current design fails to provide the long-term clinical insights required for sustained mental health management.
For Individuals seeking simple, low-barrier self-help tools for daily mood monitoring and anxiety management.
Key features
Hourly logging of emotional states; increases session frequency for ad-inventory expansion.
High-frequency interaction loop; expands DAU/MAU ratio.
How much does it cost?
The app operates as a free, ad-supported utility with no subscription tiers, limiting long-term revenue per user.
Velocity
Maintenance developmentperformanceShow more...
The app has released only one update in the last 24 hours, with no historical data provided to suggest a higher frequency. Given the single data point of a minor bug fix, the current cadence is classified as maintenance. There is no evidence of feature development or live operations. The publisher is currently focused solely on stability and maintenance.
Who built it?
Solitude Colors
6 apps tracked · Health & Fitness
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Notes - Notebook & List Maker
Teleprompter－Read script
Voice Changer & Maker
Spin The Wheel - Raffle AppUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate mood tracking features provide significant relief for users managing anxiety and stress symptoms and fidget and coping activities offer a relaxing distraction for users during stressful moments.
How are ratings & reviews evolving?
What users say, by theme
- Mood tracking features provide significant relief for users managing anxiety and stress symptoms
- Fidget and coping activities offer a relaxing distraction for users during stressful moments
- Aggressive review prompts interrupt the initial setup process and prevent users from exploring features
49 of 49 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Mood Tracker - My Daily Diary
How's the Health & Fitness market?
Mood Tracker maintains a 4.28 rating across 2,602 reviews, but its lack of advanced clinical features leaves it positioned as a entry-level utility rather than a primary mental health tool. The absence of subscription tiers limits its ability to compete with premium-priced, expert-led platforms.
Read the market outlookThe rivals identified
By Chris Thompson
This app directly competes for the mental health and habit-tracking user base by leveraging a high-engagement, community-driven approach to behavioral change.
- Proprietary empathy algorithm provides personalized emotional support that our static tracker currently lacks entirely.
- Integrated 24/7 meeting access creates a sticky community network effect that prevents user churn.
- Gamified sobriety tracking offers tangible milestones that drive higher daily active usage than our app.
Worry Watch: Anxiety & MoodContender
Clarity: CBT Self Help JournalContender
BodyWave: Health TrackerContender
Borderline Personality TrackerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Mood Tracker - My Daily Diary
Where is it heading?
The mental health app market is consolidating around platforms that bridge the gap between simple logging and professional care. Mood Tracker remains exposed because its passive logging model lacks the clinical validation of its competitors, so revenue growth will stall unless the app transitions from a diary to an active support tool.
- Aggressive review prompts during onboarding disrupt the user flow, which compounds the churn pressure already visible in the review data.
- Interactive fidget tools provide immediate stress relief, which sustains the current 4.28 rating despite the lack of advanced tracking features.
The SWOT
- Interactive fidget tools function as a high-frequency retention loop
- Integrating clinical-grade CBT frameworks could bridge the gap to professional-grade competitors
Next best moves
Deprioritize review prompts during onboarding because they are the #1 complaint theme → improve first-impression conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on simple fidget games is…
Read the full takeFeature gaps
AI-powered CBT chatbot (available in Clarity but missing here) +2
Since the last report: The app's competitive outlook has shifted to mixed, with the PM formally pivoting to address onboarding churn and feature gaps in emotional tracking.
Bottom line
Mood Tracker retains users through simple fidget-based stress relief, but its aggressive onboarding and lack of granular tracking limit its long-term value, so the PM must prioritize category expansion over new game content to reduce churn.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated