Report updated Jul 4, 2026
Mood Tracker - My Daily Diary
For individuals seeking simple, low-barrier self-help tools for daily mood monitoring and anxiety management.
Mood Tracker - My Daily Diary is a well-regarded health & fitness app that is completely free. With a 4.3/5 rating from 2.6K reviews, it maintains solid user satisfaction. Users particularly appreciate mood tracking features provide significant relief for users managing anxiety and stress symptoms, though users report aggressive review prompts interrupt the initial setup process and prevent users from exploring features as a common concern.
What is Mood Tracker - My Daily Diary?
Mood Tracker - My Daily Diary is a free, ad-supported health and fitness app for iOS that provides hourly mood logging and stress-relief fidget games.
Users hire this app for immediate, low-effort emotional regulation and stress distraction, but the current design fails to provide the long-term clinical insights required for sustained mental health management.
Current Momentum
v9.0 · 1d ago
Maintenance- Ships minor bug fixes only.
- No major feature expansion recently.
Active Nemesis
Sober SideKick: Quit Addiction
By Chris Thompson
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
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What Are The Key Features?
Hourly logging of emotional states; increases session frequency for ad-inventory expansion.
High-frequency interaction loop; expands DAU/MAU ratio.
How much does it cost?
- Free
The app operates as a free, ad-supported utility with no subscription tiers, limiting long-term revenue per user.
Who Built It?
Solitude Colors
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
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What do users think recently?
Low confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate mood tracking features provide significant relief for users managing anxiety and stress symptoms and fidget and coping activities offer a relaxing distraction for users during stressful moments, but report aggressive review prompts interrupt the initial setup process and prevent users from exploring features and lack of granular emotional categories limits the depth of personal mood tracking insights.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Mood Tracker - My Daily Diary?
Where is it available?
Localized markets (1)
How's The Health & Fitness Market?
**Pricing Strategy**: Free, ad-supported utility with no explicit subscription tiers. **Target Audience**: Individuals seeking self-help tools for anxiety management and daily mood monitoring. **Messaging Themes**: Mental health awareness, stress reduction, habit tracking, and mindfulness.
Which niche is Mood Tracker - My Daily Diary in?
to track moods and manage daily anxiety
Explore the full Mental Health Trackers niche
Every app in this space (492 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app directly competes for the mental health and habit-tracking user base by leveraging a high-engagement, community-driven approach to behavioral change.
Differentiators
- Proprietary empathy algorithm provides personalized emotional support that our static tracker currently lacks entirely.
- Integrated 24/7 meeting access creates a sticky community network effect that prevents user churn.
- Gamified sobriety tracking offers tangible milestones that drive higher daily active usage than our app.
Head to head
We must pivot from a passive logging tool to an active support ecosystem to prevent losing users to their community-first model.
Contenders(4)
It competes by bridging the gap between physiological stress monitoring and mood tracking through hardware-integrated data.
Differentiators
- Real-time HRV stress monitoring provides objective physiological data that our subjective mood logs cannot replicate.
- Automated health medals gamify the user experience, incentivizing consistent daily tracking through positive reinforcement.
Clarity positions itself as a clinical-grade alternative, using CBT frameworks to provide more actionable mental health insights.
Differentiators
- AI-powered chatbot offers immediate, context-aware cognitive behavioral therapy exercises during moments of user distress.
- Clinical assessment tools provide professional-grade validation that increases user trust compared to our basic diary.
This app targets a specific niche of our audience by offering deep, symptom-specific tracking for complex mental health needs.
Differentiators
- Printable report functionality allows users to easily share structured data with their therapists during sessions.
- Highly granular symptom tracking allows for specific correlation analysis between moods and complex behavioral triggers.
Worry Watch focuses on the same anxiety-management use case but emphasizes guided coping mechanisms over simple logging.
Differentiators
- Guided coping techniques provide immediate relief actions, whereas our app primarily focuses on data collection.
- Specialized anxiety-focused journaling prompts help users identify triggers more effectively than our generic diary format.
Same space(3)
Calm Health operates in the premium wellness space, offering personalized, condition-specific programs that compete for our health-conscious users.
Differentiators
- Invitation-only access model creates an exclusive, high-trust environment that justifies premium pricing and brand loyalty.
- Condition-specific programs offer a structured, expert-led path to wellness that our general tracker lacks.
Grow Therapy bridges the gap between digital tracking and professional care, capturing users who need more than just a diary.
Differentiators
- Insurance-integrated provider search turns the app into a functional gateway for professional mental health services.
- Unified care management allows users to coordinate their digital tracking with actual clinical treatment plans.
Brightside competes by offering a clinical-first approach that integrates 1:1 human interaction with digital progress tracking.
Differentiators
- Direct access to 1:1 video sessions with professionals provides a level of care our app cannot offer.
- Proactive suicide prevention programming establishes a critical safety layer that differentiates them as a clinical tool.
Compare Mood Tracker - My Daily Diary against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for Mood Tracker - My Daily Diary
Strengths to defend, gaps to attack
Core Strengths
- Interactive fidget tools function as a high-frequency retention loop
Critical Frictions
- Aggressive review prompts during onboarding erode first-impression conversion
- Lack of granular emotional categories limits long-term tracking depth
Growth Levers
- Integrating clinical-grade CBT frameworks could bridge the gap to professional-grade competitors
Market Threats
- Community-driven platforms like Sober SideKick drain the user base via active support systems
What are the next best moves?
Deprioritize review prompts during onboarding because they are the #1 complaint theme → improve first-impression conversion
Multiple users report being asked to rate the app within seconds of opening it for the first time.
Trade-off: Pause the A/B test on review-prompt frequency — onboarding churn has 3x the impact on DAU.
Ship granular emotional categories because it is a top-requested feature → increase long-term user retention
Users express a desire for a wider selection of emotional labels to better categorize their daily feelings.
Trade-off: Delay the development of new fidget games — current library is sufficient for immediate stress relief.
A counter-intuitive read
The app's reliance on simple fidget games is not a weakness but a deliberate retention moat, as it captures users who find clinical-grade CBT apps too cognitively demanding.
Feature Gaps vs Competitors
- AI-powered CBT chatbot (available in Clarity but missing here)
- Proprietary empathy algorithm for emotional support (available in Sober SideKick but missing here)
- Real-time HRV stress monitoring (available in BodyWave but missing here)
Key Takeaways
Mood Tracker retains users through simple fidget-based stress relief, but its aggressive onboarding and lack of granular tracking limit its long-term value, so the PM must prioritize category expansion over new game content to reduce churn.
Where Is It Heading?
Mixed Signals
The mental health app market is consolidating around platforms that bridge the gap between simple logging and professional care. Mood Tracker remains exposed because its passive logging model lacks the clinical validation of its competitors, so revenue growth will stall unless the app transitions from a diary to an active support tool.
Aggressive review prompts during onboarding disrupt the user flow, which compounds the churn pressure already visible in the review data.
Interactive fidget tools provide immediate stress relief, which sustains the current 4.28 rating despite the lack of advanced tracking features.
Sources
- [1] App Store, source