My Beauty Guide is a community-driven beauty product review app for iOS and Android that allows users to scan barcodes for peer-verified feedback.
The App DNA
What makes this app unique?
The platform removes the cognitive cost of beauty product selection by providing a centralized, peer-verified database to replace guesswork during in-store shopping.
For Beauty consumers seeking peer-verified product reviews and price comparisons to avoid purchase errors.
What does it look like?
Key features
In-store product lookup via camera scan to retrieve community reviews and ratings.
Tiered status system based on review volume to incentivize consistent content creation.
Price and retailer comparison tool for products identified in reviews.
How much does it cost?
The platform operates as a free community, monetizing via brand partnerships and product testing recruitment.
Velocity
Dormant developmentnew contentShow more...
My Beauty Guide has been inactive for 1175 days, showing no signs of development or maintenance. The last update introduced a ShoppingGuide feature, but the lack of activity since mid-2023 indicates the app is no longer receiving support or content updates. There is no evidence of ongoing development or operational activity.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the core product concept offers an engaging experience for users interested in beauty product discovery.
How are ratings & reviews evolving?
What users say, by theme
- The core product concept offers an engaging experience for users interested in beauty product discovery
- Manual product entry is restricted because the app requires a barcode for every single item
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Beauty Guide
How's the Lifestyle market?
My Beauty Guide operates in the lifestyle category with no recent chart presence, reflecting a dormant release cadence since June 2023. The lack of updates for over 1,100 days signals a shift away from active market competition.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for My Beauty Guide
Where is it heading?
The beauty-discovery market is consolidating around platforms that offer both community reviews and flexible, user-friendly cataloging. My Beauty Guide's stalled development cycle leaves it exposed to more agile competitors, and the lack of recent updates suggests the platform is no longer prioritizing growth.
- The three-year update gap indicates a transition to maintenance mode, which prevents the app from addressing top-tier user complaints regarding manual entry.
- Privacy policy transparency issues create a trust deficit, which compounds the churn risk already present due to the lack of recent feature investment.
The SWOT
- Barcode scanner enables instant in-store product lookup
- BeautyLevels gamification incentivizes consistent user content creation
- Manual entry feature would capture non-retail beauty products
- Privacy policy audit would address transparency complaints
Next best moves
Ship manual product entry because barcode-only scanning is the #1 user frustration → increase database coverage
+ 1 more prioritized moveThe counter-intuitive read
The three-year update gap is not just a maintenance failure…
Read the full takeSince the last report: The platform's competitive outlook has shifted from mixed to declining, reflecting a formal recognition that the three-year development freeze is a permanent state rather than a temporary maintenance cycle.
Bottom line
The lack of updates for over three years leaves My Beauty Guide vulnerable to competitors with more flexible entry tools. Addressing the barcode-only restriction would unlock the database for non-retail items and improve user retention.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is My Beauty Guide free to use?
Can I add products that don't have a barcode?
Is my data private when using My Beauty Guide?
Sources
Report last updated