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My Secret Diary - Journal vs its rivals

Side-by-side comparison against My Secret Diary - Journal's closest competitors: identity, store metrics, ratings & sentiment, and strategic intel.

My Secret Diary - Journal
This App
EMMO - 日记与笔记
Nemesis
YOUKAMI
Contender
Cherish - diary with 7 formats
Contender
一叶日记·极简卡片心情记录日记
Contender
Doing Doing
Contender
2025 Wrapped - Year in Focus
Peer
Insight AI: Discover Yourself
Peer
JuJo: Creative Journal & Diary
Peer
Mood Board Maker: Visus
Peer
Core Identity
DeveloperFederico GuerriEMMO Corp.NOTEGG Corp.Gaeun Lee荣九 蔡Chaehui SeoLeila NasriYauheni YarotskiDev2AHAPPUS LLC
CategoryLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyle
PlatformiOSiOSiOSiOSiOSiOSiOSiOS, AndroidiOSiOS
Store Metrics
Rating4.9 / 54.8 / 54.8 / 54.7 / 54.7 / 54.6 / 54.3 / 54.7 / 54.6 / 54.7 / 5
Ratings Count4428,97577271097161516204
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 25, 2022Apr 17, 2020Feb 20, 2017Aug 24, 2022Jun 5, 2022Sep 26, 2020Nov 27, 2025Jan 9, 2024Sep 26, 2025Dec 26, 2023
Last UpdatedOct 24, 2025Apr 28, 2026Apr 19, 2024Dec 14, 2025Jun 28, 2026Jun 20, 2026Dec 26, 2025Jan 9, 2024Mar 27, 2026Jun 9, 2026
Sentiment & Reviews
Sentimentnegative------excellentmixed-
Score25/100------85/10050/100-
Praises-------
  • AI-driven astrology insights provide compassionate and uplifting guidance for daily life
  • Intuitive layout and navigation allow users to easily access diverse life categories
  • Friendly aesthetic and creative journal customization tools appeal to beginners in the writing space
-
Complaints
  • Absence of biometric authentication options like fingerprint or facial recognition prevents quick access
------
  • Geographic coordinate input fails to capture specific birth locations accurately for charts
  • Aggressive paywalling of core features limits the experience for non-paying users post-update
  • Difficult object placement controls hinder the precision of journal layout design
-
Requests
  • Implementation of facial recognition and fingerprint scanning to secure and speed up access
------
  • Manual coordinate entry for birth locations would improve birth chart accuracy
  • Image editing tools like cropping or erasing are needed for better journal composition
-
Strategic Intel
Strengths
  • Privacy-focused utility serves as a retention hook for users storing sensitive personal data
---
  • Poetic leaf metaphor provides a unique narrative structure for daily entries
  • Minimalist UI design reduces cognitive load compared to feature-heavy competitors
  • Bullet journal task states provide a familiar, low-friction workflow for productivity-focused users.
  • Image export sharing functions as a visual referral mechanism for social growth.
-
  • AI-driven conversational interface enables personalized daily guidance
  • Free-to-use model lowers barrier to entry for casual users
  • Creative canvas tools enable artistic expression
  • Massive sticker and image library drives engagement
  • Free-form canvas enables complex creative projects that lock in power users
Weaknesses
  • Absence of biometric authentication options prevents quick access
---
  • Lack of monetization gates limits capital for aggressive feature development
  • Minimalist feature set risks churn when users seek advanced multimedia or AI-driven insights
  • Manual-entry requirement creates high friction compared to automated logging competitors.
  • Lack of cross-platform synchronization limits utility for power users.
-
  • Manual coordinate entry missing for birth charts
  • No longitudinal mood tracking features
  • Aggressive paywalling limits free-tier utility
  • Difficult object placement controls hinder layout precision
  • Manual creation workflow creates high friction for casual users compared to automated rivals
Pricingsubscription-freemiumfreefreefreefreefreefreemiumfreemium
MomentumZombie--SteadyMaintenanceMaintenance-ZombieMaintenanceMaintenance
Update Cadence1 versions--5 versions1 versions, 1 majors/6mo1 versions, 1 majors/6mo-2 versions, 1 majors/6mo, ~10d avg1 versions, 1 majors/6mo1 versions, 1 majors/6mo

Compare My Secret Diary - Journal head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Secret Diary - Journal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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