MyCrave: Stop Food Cravings
MyCrave is a behavioral health app for iOS that guides users through food cravings using timed sessions and distraction exercises.
The App DNA
What makes this app unique?
The app removes the cognitive friction of waiting out a craving by providing a structured 15-minute timer and immediate distraction tools.
For Individuals seeking behavioral psychology techniques to manage and reduce daily food cravings.
What does it look like?
Key features
Timed sessions guiding users through the window where cravings subside, serving as the core retention loop.
Real-time personal coaching during high-intensity moments, gated behind the €6,99/month premium subscription.
AI-based analysis for healthier food swaps, acting as a high-value utility to justify premium pricing.
How much does it cost?
Freemium model anchored at €6,99/month, gating advanced AI coaching and pattern analysis behind the subscription.
Velocity
Maintenance developmentopaqueShow more...
MyCrave: Stop Food Cravings has remained in a state of inactivity since its release 86 days ago. With only a single version shipped and no subsequent updates, the development momentum is currently classified as maintenance. There is no evidence of ongoing feature development or live operations support at this time.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MyCrave: Stop Food Cravings
How's the Health & Fitness market?
MyCrave operates in the Health & Fitness category with a freemium model, but the 86-day development gap limits its ability to build market share against more active category participants.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for MyCrave: Stop Food Cravings
Where is it heading?
The behavioral health market is consolidating around apps that offer consistent live-ops and feature updates. MyCrave's current maintenance-only posture leaves it exposed to more iterative rivals, which will likely result in stagnant growth until a new feature cycle begins.
- The 86-day maintenance-only cadence suggests the product is not receiving active investment, which erodes user trust in the app's longevity.
The SWOT
- 15-minute timer provides a clear, scientifically-grounded mechanism for habit interruption
- Adding social accountability features could increase user retention beyond the solo-timer experience
Next best moves
Ship a minor feature update because the 86-day silence risks user churn → improve retention
The counter-intuitive read
The 86-day maintenance period is a strategic risk: in behavioral health…
Read the full takeSince the last report: The product remains in a maintenance-only state with no feature or pricing changes, though the outlook trend has shifted from declining to mixed. The analysis now explicitly identifies the lack of social features as a missed opportunity for retention.
Bottom line
MyCrave possesses a strong, mechanism-based value proposition, but the 86-day development silence risks ceding the category to more active rivals.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
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- [1] App Store
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