MyGlamm is a beauty shopping app for the Indian market, offering premium makeup and skincare products with integrated virtual try-on tools on iOS.
The App DNA
What makes this app unique?
Users hire MyGlamm for convenient access to luxury beauty products and loyalty-based rewards, using the virtual try-on tool to mitigate the uncertainty of online cosmetic purchasing.
For Beauty consumers in India looking for premium makeup and skincare products with integrated virtual testing tools.
What does it look like?
Key features
Uses phone camera to overlay makeup shades, reducing purchase hesitation.
Loyalty program offering points and 15% cashback to drive repeat purchase frequency.
Acquisition mechanism that rewards participants with a free lipstick product to drive installs.
How much does it cost?
Monetization relies on direct retail sales of beauty products, supplemented by loyalty-driven repeat purchase incentives.
Velocity
Dormant developmentnew contentmonetizationUX improvementsShow more...
The app has been inactive for over 12 months, with the last recorded update occurring on December 20, 2024. Given the lack of any releases since that time, the development momentum is classified as a zombie state. There is no evidence of ongoing feature development, bug fixes, or live operations support.
Who built it?
SANGHVI BEAUTY & TECHNOLOGIES PRIVATE
2 apps tracked · Shopping
St.Botanica Hair & Skin CareUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for MyGlamm : Beauty Shopping App
How's the Shopping market?
MyGlamm maintains a presence in the Indian beauty retail space, though the 598-day update gap suggests a shift away from aggressive chart competition.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for MyGlamm : Beauty Shopping App
Where is it heading?
The beauty shopping category is shifting toward high-frequency, content-led engagement, leaving static retail apps like MyGlamm exposed. Without a return to active release cycles, the app will continue to lose share to competitors with faster feature iteration.
- The 598-day update gap indicates a lack of active development, which erodes user trust and long-term retention.
The SWOT
- Virtual try-on tools reduce purchase hesitation via real-time shade visualization
- Untapped B2B distribution through beauty-focused educational partnerships
Next best moves
Audit stability and crash logs because the 20-month update gap risks technical rot → maintain current user base
The counter-intuitive read
The 'Free Lipstick' acquisition strategy is a liability: it drives high-volume…
Read the full takeSince the last report: The app remains in a stagnant state with no functional changes, but the intelligence assessment now identifies the acquisition strategy as a potential retention risk.
Bottom line
MyGlamm defends its niche with strong virtual-try-on utility, but the 20-month update silence signals a pivot away from mobile-first growth, so the PM should prioritize a stability audit to prevent further churn.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
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