myProfit is a tax and portfolio management app for Brazilian investors, providing automated B3 integration and DARF generation on iOS.
The App DNA
What makes this app unique?
The app removes the manual cognitive and time cost of calculating stock market income tax, which displaces spreadsheet-based tracking methods.
For Brazilian investors who trade in domestic and international markets and require automated tax reporting tools.
What does it look like?
Key features
Syncs investment data directly from the B3 exchange to calculate tax obligations.
Calculates income tax on stock market gains and generates the payment document.
Monitors investments in USD for users of Avenue and other international brokerages.
How much does it cost?
The app operates as a free utility, likely serving as a customer acquisition and retention tool for the parent brokerage, Avenue Securities.
Velocity
Maintenance developmentperformanceShow more...
With only one release in the observed window and a cadence of approximately 0.08 releases per week, the app is currently in a maintenance state. The latest version focuses exclusively on technical stability rather than new features or content. Development appears to be limited to periodic performance upkeep rather than active feature expansion. No major updates have been identified in the recent history.
Who built it?
Avenue Securities
2 apps tracked · Finance
Avenue: Conta e InvestimentosUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment.
How are ratings & reviews evolving?
What users say, by theme
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for myProfit
How's the Finance market?
myProfit holds a 4.83-star rating across 6 total ratings, reflecting a niche but satisfied user base. The lack of major updates in the last 6 months signals a mature product phase rather than active market expansion.
Read the market outlookThe rivals identified
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Key takeaways for myProfit
Where is it heading?
The tax-automation market is consolidating, and myProfit's current stability-focused roadmap is sufficient for retention but insufficient for growth. The PM should monitor whether the lack of biometric security leads to increased churn among the core active-trader segment.
- The lack of feature updates in the latest release suggests a maintenance-only cadence, which risks losing relevance to active retail traders.
- High user ratings indicate that the core tax-automation mechanism successfully solves the primary user pain point of manual compliance.
The SWOT
- Direct B3 integration creates high switching costs
- Automated crypto-asset tax reporting integration
Next best moves
Ship biometric authentication because it is the top-requested user feature → reduce login friction
The counter-intuitive read
The app's maintenance-mode status is a strategic choice…
Read the full takeSince the last report: The app's competitive profile remains stable, with the primary shift being a more granular assessment of its mature lifecycle and the risks associated with a maintenance-only development cadence.
Bottom line
myProfit provides a high-utility service that anchors Avenue Securities clients, but the lack of biometric security creates unnecessary friction. Prioritizing biometric login would address the primary user request and defend the app's retention utility against more active competitors.
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- [1] App Store, source
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