MyRealFood is a nutrition-tracking app for health-conscious users, structured around an AI-powered barcode scanner and a large database of nutritionist-verified recipes on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
3.8
35k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users open MyRealFood to remove the cognitive load of identifying ultra-processed ingredients during grocery shopping, replacing manual label reading with a single scan.
For Health-conscious individuals seeking to identify ultra-processed foods and adopt cleaner eating habits through structured meal planning and community support.
What does it look like?
Key features
Analyzes product labels to detect ultra-processed ingredients and provide nutritional quality assessments.
Calculates a weekly health score based on user food logging and habit tracking.
Access to over 160,000 nutritionist-verified healthy recipes categorized by dietary needs.
How much does it cost?
Subscription model with recurring billing cycles, gated behind platform-specific account management.
Velocity
Maintenance developmentmonetizationplatform expansionShow more...
MyRealFood currently operates at a maintenance cadence, with only one distinct version released in the observed window and no activity over the last 12 days. The latest release focuses on monetization and platform expansion by integrating a full product catalog and smart cart functionality directly into the app. Development appears to be centered on building out the Realfooding Store ecosystem rather than frequent feature iteration. Future momentum will depend on whether this store integration is followed by further content updates or if the current pace remains static.
Who built it?
MYREALFOOD APP, S.L.
2 apps tracked · Health & Fitness
MyRealFood: Diet and recipesUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users value the ability to scan products for nutritional insights and ingredient transparency during grocery shopping. Users report aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users.
How are ratings & reviews evolving?
What users say, by theme
- Users value the ability to scan products for nutritional insights and ingredient transparency during grocery shopping
- The extensive recipe library provides actionable ideas for users seeking to maintain a healthy lifestyle
- Aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users
53 of 53 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for MyRealFood: Diet and recipes
How's the Health & Fitness market?
MyRealFood sits #72 Free in the Spanish Health & Fitness category. The recent shift toward e-commerce via a new Store tab suggests a pivot toward monetizing the user base beyond subscription fees.
The rivals identified
The Analyst's Read
Key takeaways for MyRealFood: Diet and recipes
Where is it heading?
The market for nutrition tracking is consolidating around apps that provide immediate utility without aggressive paywalling. MyRealFood's current trajectory is exposed: the combination of performance instability and gated core features creates a churn funnel that will likely compress the active user base through Q4.
- Performance regressions in the latest build erode the daily active habit, which compounds the rating drag already visible on Android.
- Allegations of deceptive billing practices regarding subscription renewals increase churn pressure, as users report difficulty canceling premium plans.
The SWOT
- AI-powered scanner creates a defensible barrier against generic calorie trackers
- Localized recipe expansion in non-Spanish markets could leverage the existing nutritionist-verified database
Next best moves
Restore free-tier access to the barcode scanner because it is the top-cited utility feature → improve sentiment baseline
+ 1 more prioritized moveThe counter-intuitive read
The pivot to an in-app Store tab is…
Read the full takeSince the last report: The app improved its store rank from #128 to #72 in the Spanish Health & Fitness category, while internal priorities shifted toward addressing performance regressions and billing concerns over e-commerce expansion.
Bottom line
Restoring free-tier utility would address the sentiment collapse driving recent churn, while performance stabilization is required to protect the core scanning habit.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated