Report updated Apr 18, 2026

Nailed It! Baking Bash is an established games app that is available. With a 2.5/5 rating from 2.1K reviews, it shows polarized user reception.

What is Nailed It! Baking Bash?

Nailed It! Baking Bash is a mobile gaming title developed by Netflix, Inc., designed as an interactive extension of the popular Nailed It! television series. The app targets casual gamers and fans of the show by offering a frantic, social, and humorous baking simulation. Unlike standalone competitors that rely on in-app purchases, the app functions as a value-add for the Netflix ecosystem. Its primary differentiator is the integration of the show’s signature "chaotic" aesthetic and the ability to sabotage competitors, which directly mirrors the source material's comedic appeal.

Current Momentum

v1.5

We've squashed bugs and made behind-the-scenes improvements to bring Netflix members the best possible gameplay experience.

Active Nemesis

Cooking Fever: Restaurant Game

Cooking Fever: Restaurant Game

By Nordcurrent UAB

Other Rivals

Cooking Madness: A Chef's Game
Cooking Diary® Restaurant Game
Good Pizza, Great Pizza
World Chef Restaurant Games
Bakery Story
Chef Merge - Fun Match Puzzle
Food Truck Chef™ Cooking Games
Cooking Madness-Kitchen Frenzy

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Mini-game MadnessStandard

Rapid-fire mini games focused on baking, painting, and garnishing internationally themed cakes.

Classic Multiplayer ModeDifferentiator

Real-time competitive baking against friends with time pressure and sabotage-style distractions.

Backstage Baking ModeStandard

A single-player, non-timed creative mode for practicing baking skills at a relaxed pace.

How much does it cost?

Subscription
  • Free to download for Netflix members
  • Requires active Netflix subscription for access

The app serves as a value-add for existing Netflix subscribers, using exclusive IP-based content to increase platform stickiness rather than direct in-app monetization.

What is the competitive landscape for Nailed It! Baking Bash?

Where is it available?

Localized markets (12)

United StatesBrazilGermanySpainFranceItalyJapanSouth KoreaMexicoNetherlandsPortugalSweden

How's The Games Market?

Market outlook for this category

Available very soon

The rivals identified

The outtake for Nailed It! Baking Bash

Strengths to defend, gaps to attack

Core Strengths

  • Strong IP integration with the Nailed It! brand
  • Zero-cost barrier for existing Netflix subscribers
  • Unique sabotage multiplayer mechanic

Critical Frictions

  • Limited monetization potential outside of the Netflix ecosystem
  • Lack of social media presence
  • Dependent on parent brand for user acquisition

Growth Levers

  • Expansion into cross-platform play
  • Integration of user-generated content sharing
  • Seasonal content updates tied to TV show releases

Market Threats

  • High competition from established, ad-monetized cooking games
  • Potential for user churn due to lack of progression depth
  • Market saturation in the casual cooking genre

Key Takeaways

Nailed It! Baking Bash is an established games app that is available. With a 2.5/5 rating from 2.1K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nailed It! Baking Bash, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Nailed It! Baking Bash Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/nailed-it-baking-bash

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