Naturkartan is a Swedish outdoor guide app that provides professional-grade terrain maps and trail information for hikers and cyclists.
The App DNA
What makes this app unique?
It removes the friction of navigating remote wilderness areas by providing high-fidelity maps from national authorities without the barrier of registration walls or advertisements.
For Outdoor enthusiasts and hikers in Sweden seeking professional-grade terrain maps and trail guides.
What does it look like?
Key features
Download map data and trail information for use in areas without cellular coverage.
Access to Lantmäteriet terrain and mountain maps, Thunderforest, and satellite imagery.
Real-time location monitoring on interactive maps.
How much does it cost?
The app operates as a free public service tool, with no observable IAP or subscription gates.
Velocity
Active developmentperformanceopaqueShow more...
The app ships approximately 0.23 releases per week, with three distinct versions deployed over the recent window. Development is currently focused on stability and performance, as the latest version and preceding releases lack descriptive notes. This pattern suggests a focus on technical maintenance or server-side updates rather than visible feature expansion. The development trend remains stable, with consistent updates across both iOS and Android platforms within the last 11 days.
Who built it?
Outdoormap AB
5 apps tracked · Travel
Norrbottens Naturkarta
Stockholms läns Naturkarta
Naturkartan
ARK56User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate hiking enthusiasts value the detailed trail maps and real-time gps tracking for outdoor navigation and minimalist design approach avoids intrusive registration walls and advertisements found in competing outdoor applications.
How are ratings & reviews evolving?
What users say, by theme
- Hiking enthusiasts value the detailed trail maps and real-time GPS tracking for outdoor navigation
- Minimalist design approach avoids intrusive registration walls and advertisements found in competing outdoor applications
- Visual content and high-quality photography provide inspiration for discovering new nature destinations
- Persistent technical instability causes the application to crash or fail to load on startup
32 of 32 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Naturkartan
How's the Travel market?
Naturkartan holds a niche position in the Swedish travel category, relying on official data partnerships to differentiate from generic map providers. With a 2.5-star rating across a small recent sample, the app's market position is currently constrained by technical reliability issues rather than feature gaps.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Naturkartan
Where is it heading?
The outdoor navigation market is consolidating around tools that guarantee reliability in zero-connectivity environments. Naturkartan remains exposed: unless the latest technical regressions are resolved, the app will lose its position as a trusted guide for Swedish hikers.
- Persistent startup crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- The inability to reliably download offline maps limits utility for wilderness hiking, forcing users to seek more stable alternatives for remote navigation.
The SWOT
- Professional-grade terrain maps from Lantmäteriet establish category authority.
- Minimalist design avoids registration walls found in rivals.
- Granular filtering for amenities like shelters would improve utility for long-distance hikers.
Next best moves
Rebuild offline map download logic because current failures prevent wilderness use → improve retention in remote areas.
+ 1 more prioritized moveThe counter-intuitive read
Naturkartan's lack of monetization is a liability: without a revenue stream…
Read the full takeBottom line
Addressing the startup instability and offline-download failures is the only way to protect the user base from churn, as the current technical friction undermines the app's primary utility for remote navigation.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Naturkartan free to use?
Does Naturkartan work without internet?
Is Naturkartan suitable for wilderness hiking?
Sources
Report last updated