Report updated Apr 17, 2026
stc tv
For entertainment seekers in the MENA region looking for a mix of live TV, exclusive regional content, and international streaming libraries.
stc tv is a challenged entertainment app that is available. With a 4.2/5 rating from 119.4K reviews, it faces significant user friction. Users particularly appreciate content variety, though technical stability & performance remains a common concern.
What is stc tv?
Current Momentum
v9.7 · 1w ago
SteadyVersion 9.7.2 introduces related episode discovery for Live TV. The app has released 3 major updates in the last 5 months.
Active Nemesis
MBC Shahid
By MBC
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Ability to rewind live TV content up to 14 days
Access to originals and exclusives not available on other platforms
Stream on up to 4 devices simultaneously
Download movies and shows to watch without an internet connection
How much does it cost?
- Basic plan: Limited sneak peek of content and features
- Premium plan: SAR 14.99/month with 30-day free trial
Uses a low-friction SAR 14.99 entry point and a 30-day trial to undercut premium regional competitors like Shahid and OSN+.
Who Built It?
STC
Providing essential digital utility and entertainment services to the Saudi Arabian market. Streamlining telecom management and regional media access for millions of users.
Portfolio
4
Apps
What other apps does STC make?
Explore the full STC report
Portfolio breakdown, audience, momentum, and every app published by STC.
What do users think recently?
High confidence · Latest 100 of 119.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate content variety, but report technical stability & performance and aggressive advertising.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for stc tv?
Where is it available?
Localized markets (1)
How's The Entertainment Market?
How does it evolve in the Entertainment market?
Rank progression
31 active rankings tracked — 30-day window
The rivals identified
The outtake for stc tv
Strengths to defend, gaps to attack
Core Strengths
- 14-day Rewind TV utility (market-leading)
- Competitive SAR 14.99/month price point
- Strong international partnerships (discovery+, Cartoon Network)
Critical Frictions
- Severe playback loops and technical instability
- Limited Smart TV compatibility (LG, TCL)
- Aggressive ad frequency on paid tiers
Growth Levers
- Expand regional original content to compete with Shahid
- Improve casting and native Smart TV app support
Market Threats
- Shahid's dominance in regional content prestige
- Yango Play's AI-powered super-app model
What are the next best moves?
Fix playback loop and restart bugs
Technical stability is the #1 complaint theme, with users reporting videos frequently restarting from the beginning.
Review and reduce ad frequency
Users report 'spamming ads nonstop' every five minutes, which is a primary driver of the current 'Frustrated' sentiment.
Develop native apps for LG and TCL Smart TVs
Specific user feedback indicates the app is currently incompatible with major TV brands and restricts casting.
Feature Gaps vs Competitors
- Advanced personalization algorithms (available in Shahid)
- AI-powered voice assistant (available in Yango Play)
- Integrated music and gaming (available in Yango Play)
Key Takeaways
If I were the PM, I would pause all new feature development to fix the playback loop bugs and optimize the ad-load balance. While the 14-day Rewind TV is a powerful differentiator, it is currently being rendered useless by a technical experience that prevents users from finishing a single episode without interruption.
Where Is It Heading?
Declining
Frustrated user base reporting severe playback loops and technical instability.
Aggressive ad frequency is driving negative sentiment even among potential subscribers.
Recent updates (v9.7.2) focused on minor discovery improvements rather than core stability fixes.