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mystc KSA icon
mystc SA icon
+3

STC

For saudi Arabian residents and regional MENA consumers requiring mobile/home internet management and localized entertainment content.

Known formystc KSA
6apps3.8(671K) Multi-theme

Snapshot

Who is STC?

Providing essential digital utility and entertainment services to the Saudi Arabian market. Streamlining telecom management and regional media access for millions of users.

Target audience

Saudi Arabian residentsRegional MENA consumers requiring mobile/home internet managementLocalized entertainment content

Top rival

STCPay

Other rivals

Portfolio

Free 6
6
apps
Utilities2
Business1
Entertainment1
Lifestyle1

Last updated

mystc KSA

v4.82.2

6mo ago

Intense

Publisher DNA

What defines STC?

Publisher DNA

Primary focus

Telecom utility, digital lifestyle, and regional entertainment streaming

Scale

indie

Target audience

Saudi Arabian residents and regional MENA consumers requiring mobile/home internet management and localized entertainment content.

Signature Patterns

  • •Deep integration with regional telecom billing and service management
  • •Aggressive monetization through in-app purchases and subscription tiers
  • •Focus on localized MENA content and regional partner ecosystems
  • •High-utility feature sets including device stores and loyalty point management
Intense

Portfolio momentum

With 32 releases in the last 6 months across 4 apps, the publisher maintains an aggressive development and update cadence.

Last release 25d agoActive apps 4

Portfolio

What does STC ship?

Apps

6 apps analysed

Analysis in progress

mystc KSA icon
mystc KSA

An app.. takes you further

4.4(564.2K)

Direct carrier billing reduces friction for entertainment service conversion

  • The application provides a straightforward and efficient interface for managing essential telecommunication services and account needs
  • Users report that data package allocations do not match the advertised amounts, leading to claims of deceptive billing
mystc SA icon
mystc SA

The next era for mystc

4.0(4)

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

1

Negative apps

52/100

Avg sentiment score

Unlock the app dragging this portfolio down.

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Rivals

Who does STC compete with?

The rivals identified

Nemeses(3)

Discovery Communications

known fordiscovery+ | Stream TV Shows

2 apps4.9Entertainment

Both platforms compete for the same entertainment-focused subscriber base by offering aggregated streaming libraries, though they differ in regional focus versus genre-specific IP.

EE

known forEE: Mobile, broadband & tech

1 app1.9Utilities

Both applications function as primary digital portals for national telecommunications providers, competing for subscriber retention through centralized account management and service control.

Nectar360

known forNectar – Collect&Spend points

1 app3.7Lifestyle

Both applications function as centralized loyalty hubs for point collection and redemption, competing for user attention within the mobile rewards category.

Contenders(27)

Abu Dhabi Commercial Bank

known forTouchPoints App

1 appLifestyle

Both applications target the MENA region loyalty rewards market, providing users with centralized point management and partner offer discovery within a single mobile interface.

Anghami

known forOSN+

1 app4.2Entertainment

Both platforms target the same MENA audience with overlapping content libraries from international partners like Discovery+, forcing users to choose between the low-cost utility of stc tv and the premium library of OSN+.

AT&T Services

known forAT&T

1 app4.5Utilities

Both applications serve as primary digital portals for telecom subscribers to manage accounts and billing, competing for user retention within their respective regional carrier ecosystems.

Bharti Airtel

known forAirtel App: Recharge & Bank

1 app4.3Utilities

Both applications function as primary digital portals for telecom subscribers to manage accounts, pay bills, and access value-added services. They compete by serving as the central interface for all carrier-related financial and service interactions.

Bouygues Telecom

known forBouygues Telecom

1 app4.1Utilities

Both apps function as primary digital portals for telecom subscribers to manage accounts, monitor data usage, and handle billing, creating a direct functional overlap in utility-focused subscriber management.

BRANDPOWER

known forLynked Loyalty

1 app5.0Lifestyle

Both platforms provide centralized mobile interfaces for users to track loyalty rewards and discover partner promotions.

CITY POINTS LOYALTY CARD SERVICES L.L.C

known forBOUNZ Rewards Loyalty App

1 app4.2Lifestyle

Both applications function as loyalty reward aggregators in the MENA region, competing for user attention by facilitating point accumulation and redemption across multiple retail partners.

DIRECTV

known forDIRECTV: TV & Movie Streaming

1 app4.6Entertainment

Both platforms compete for viewers seeking integrated live television and on-demand content through subscription-based access models.

Google

known forYouTube TV

2 apps3.9Entertainment

Competes for the same live television and sports audience as stc tv.

inMarket Media

known forCheckPoints #1 Rewards App

1 app4.0Lifestyle

Both applications compete for user attention in the loyalty and rewards market by incentivizing routine consumer activities through point-based systems.

Loyal Zoo

known forLoyalzoo - Loyalty Card app

1 app3.8Lifestyle

Both applications compete for user engagement within the loyalty rewards market, targeting consumers who manage points and merchant offers across retail environments.

Magrudy Enterprises

known forMagrudy's Loyalty & Rewards

1 app0.0Lifestyle

Both applications compete for the same UAE-based consumer wallet share by providing centralized loyalty point tracking and retail redemption capabilities.

MAJID AL FUTTAIM REWARDS L.L.C

known forSHARE Rewards

1 app4.0Lifestyle

Both applications target the same MENA consumer base for loyalty point management and redemption across retail partners.

MBC

known forMBC Shahid

1 app3.2Entertainment

Both platforms target the same MENA entertainment audience with overlapping content libraries and live TV features, creating direct competition for regional subscriber acquisition.

MITHAQ MEDIA PRODUCTION

known forNoor Play

1 app3.4Entertainment

Both services compete for the MENA streaming audience, with stc tv offering broad live and VOD content while Noor Play targets a specific conservative family demographic.

Both applications serve the same Saudi Arabian subscriber base for mobile and fiber management, creating direct competition for digital-first account control and service recharges.

Points Africa

known forPoints Africa

1 app4.2Lifestyle

Both applications provide centralized loyalty point management across retail partners, targeting consumers who want to consolidate rewards from daily transactions into a single interface.

Presto Technology Sdn Bhd

known forPresto: Shop Free with Loyalty

1 app4.4Lifestyle

Both applications function as loyalty point management hubs, competing for users seeking to consolidate rewards from multiple retail partners into a single mobile interface.

Rogers Communications

known forMyRogers - Manage your account

1 app4.4Utilities

Both apps function as the primary digital portal for national telecommunications providers, requiring subscribers to use the interface for billing and service management.

SHASHA FZ-

known forSHASHA - شاشا

1 app4.5Entertainment

SHASHA competes directly with stc tv by targeting the same Gulf-based audience with a focus on regional drama production, challenging the VOD segment of the stc tv library.

STC Bahrain B.S.C. Closed

known forMy stc BH

2 apps4.7Utilities

Both applications serve as the primary digital account management portals for STC subscribers in their respective regional markets, sharing identical core utility functions like bill payment and service control.

Thmanyah

known forthmanyah

1 app2.5Entertainment

Both platforms compete for the same Saudi entertainment audience, with stc tv providing general VOD and live TV while thmanyah captures high-intent viewers through exclusive sports broadcast rights.

TracFone Wireless

known forSIMPLE Mobile My Account

1 app4.8Utilities

Both applications function as primary self-service portals for telecom subscribers to manage accounts and payments, creating direct competition for user retention within the utility category.

Universal Pictures Subscription Television

known forHayu: Reality TV Streaming

1 app3.7Entertainment

Hayu competes for the same entertainment-seeking audience by offering a specialized library of reality television, directly challenging the VOD portion of the stc tv catalog.

Verizon Wireless

known forMy Verizon

1 app4.7Utilities

Both applications serve as the primary digital interface for telecom subscribers to manage accounts and billing, creating a direct functional overlap in the utility category.

Virgin Red

known forVirgin Red: The Rewards Club

1 app4.1Lifestyle

Both applications function as loyalty reward aggregators, competing for user attention by offering point-earning opportunities through partner networks and in-app shopping.

Watch iT

known forWATCH IT: Drama,Movies

1 app4.4Entertainment

Both services target the same MENA entertainment audience, competing directly for viewers seeking regional and international video-on-demand content.

Same space(32)

STCPay

known forSTC Bank

1 app4.5LifestyleUtilities

STC Bank shares the same parent brand as mystc KSA, providing a financial management layer that complements the telecom utility portal.

Airtime Rewards

known forAirtime - Mobile Rewards

1 app0.0Lifestyle

Airtime provides a direct bill-credit mechanism for mobile users, offering a similar utility-based reward structure to qitaf's telecom-linked ecosystem.

CBS Interactive

known forParamount+

1 app4.6Entertainment

Competes for the same broad entertainment audience as stc tv by bundling network TV and live sports.

CHECKREWARDS FZ-

known forCheckRewards: Shopping Rewards

1 app3.0Lifestyle

CheckRewards targets the same price-sensitive demographic as qitaf by offering cashback on daily retail and grocery purchases.

Disney

known forHulu: Stream TV shows & movies

1 app4.5Entertainment

Bundles live TV and on-demand content, serving as a direct cable-replacement competitor to stc tv.

fuboTV

known forFubo: Watch Live TV & Sports

1 app4.5Entertainment

Focuses on the sports-centric segment of the streaming market, competing with stc tv's live TV offerings.

General Traffic

known forGT Rewards

1 app0.0Lifestyle

GT Rewards provides a points-redemption catalogue similar to qitaf, focusing on managing user reward history and invoices.

Hongxing Media Co.

known forStardustTV - Short Drama&Movie

1 app4.7Entertainment

Targets the same mobile entertainment audience as stc tv but focuses on short-form episodic content.

iQIYI

known foriQIYI - Drama, Anime, Show

1 app4.7Entertainment

Targets the same genre-focused audience as stc tv by providing a library of Asian dramas and anime.

JACO ARABIAN COMPANY FOR INFORMATION TECHNOLOGY

known forJACO جاكو: Live Streaming

1 app4.1Entertainment

Provides a social live-streaming platform that competes for user attention against stc tv's entertainment library.

Jatisari Inovasi Studio

known forApple TV

1 app4.8Entertainment

Serves as a centralized content hub for Apple users, competing for the same entertainment time as stc tv.

LEGO System A/S

known forLEGO® Insiders: Shop & Rewards

1 appLifestyle

LEGO Insiders gamifies physical product ownership to drive loyalty, mirroring the points-based redemption model used by qitaf.

Provides free access to regional television, competing for the same audience as stc tv's live TV offering.

Nestlé Purina Petcare

known formyPurina – Pet Rewards App

1 app4.9Lifestyle

myPurina uses a receipt-scanning loop to drive brand-specific loyalty, similar to how qitaf manages partner-based reward redemption.

OTT Studio

known forMovies +: Movies & TV Shows

1 app4.4Entertainment

Offers a free, ad-supported library of movies and series that competes for casual viewer time.

Peacock TV

known forPeacock TV: Stream TV & Movies

1 app4.7Entertainment

Targets the same US-based viewers as stc tv, combining on-demand content with live sports.

Philo

known forPhilo: Shows, Movies & Live TV

1 app4.8Entertainment

Provides a budget-friendly cable-lite alternative to stc tv, focusing on entertainment without sports or news.

Plex

known forPlex: Find Movies and TV Shows

1 app4.6Entertainment

Bridges the gap between professional streaming and personal media, offering a hybrid alternative to stc tv.

Points to Partners

known forPartner Points Rewards

1 app3.0Lifestyle

Partner Points Rewards serves as a dedicated utility for tracking loyalty balances, mirroring the core functionality of qitaf's wallet management.

Qlub

known forqlub Plus

1 app3.0Lifestyle

Qlub focuses on restaurant-specific rewards and discovery, providing a specialized loyalty experience within the dining sector.

Rahat Social Media Marketing co

known forPopDrama

1 app4.8Entertainment

Offers short-form drama content that competes for the same mobile viewing time as stc tv.

Rezo Mesarkishvili

known forStore Cards・Loyalty Programs

1 app4.6Lifestyle

Store Cards offers a digital wallet for loyalty programs, serving as a passive management tool for the same user base as qitaf.

Sling TV

known forSling: Live TV, Sports & News

1 app4.6Entertainment

Offers a modular, contract-free alternative to stc tv for live sports and news.

stc KW

known formyhr

1 appUtilities

stc myhr functions as an internal employee portal for the same parent organization, focusing on workforce management rather than consumer telecom services.

STORYMATRIX

known forDramaBox - Stream Drama Shorts

1 app4.6Entertainment

Captures mobile users during short intervals, providing a direct alternative to stc tv's long-form library.

The 1 CENTRAL

known forThe 1

1 app4.2Lifestyle

The 1 provides a retail-specific loyalty experience that mirrors qitaf's focus on point balance tracking and partner-based coupon redemption.

The Entertainer General Trading

known forthe Entertainer Rewards App

1 app4.9Lifestyle

The Entertainer Rewards App focuses on lifestyle cost reduction through vouchers, competing for the same discretionary spending attention as qitaf.

Tubi

known forTubi: Movies & Live TV

1 app4.8Entertainment

Provides a free, ad-supported alternative to stc tv's subscription-based model.

UK RSBC NETWORK TECHNOLOGY CO

known forTikoo: Watch Drama, Earn Cash

1 app4.7Entertainment

Competes for mobile engagement by offering short-form dramas with an integrated reward system.

WarnerMedia Global Digital Services

known forHBO Max: Stream Movies & TV

2 apps4.8Entertainment

Anchors its position in the premium market, competing with stc tv for high-value entertainment subscribers.

WinStamp Oy

known forWinStamp - Loyalty Card

1 app4.9Lifestyle

WinStamp acts as a direct aggregator for loyalty programs, competing with qitaf by consolidating multiple business rewards into one interface.

Z5

known forZEE5 Movies, Web Series, Shows

1 app4.6Entertainment

Serves a specific regional audience with South Asian content, acting as a niche alternative to stc tv.

New entrants(2)

JANAN

known forJanan Rewards

1 app0.0Lifestyle

Janan Rewards drives retail traffic through a points-based system, functioning as a brand-specific loyalty utility similar to qitaf.

Saveron Digital

known forPointly - Loyalty Cards

1 app0.0Lifestyle

Pointly provides a digital wallet for loyalty cards, competing with qitaf by offering a unified interface for local store rewards.

The Analyst's Read

The bottom line on STC

Bottom line

STC is a powerful regional incumbent that successfully cross-pollinates utility services with entertainment. Their ability to maintain high engagement in the utility sector is a significant asset, though they must address technical stability to prevent churn in their entertainment vertical.

Frequently asked questions

How many apps does STC publish?
STC has 6 apps tracked by Marlvel, primarily in the Utilities category.
What kind of apps does STC make?
STC's portfolio is concentrated in Utilities and Business, with an average rating of 3.8/5 across rated apps.
What is STC's top app?
By review volume across the portfolio, mystc KSA is STC's best-known app tracked by Marlvel.
In how many countries are STC's apps available?
Marlvel has tracked STC's apps across 1 country.

What fed this analysis

Apps analyzed:
4
With full intel:
2
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by STC, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “STC intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/stc

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Data licensed under CC-BY-NC 4.0