LEGO System A/S
Known for
LEGO® Play
LEGO® Play
Snapshot
Rivals analysis in progress
Portfolio
Free 33
apps
Entertainment1
Shopping1
Last updated
LEGO® Play
v2026.6.0
10d ago
Publisher DNA
What defines LEGO System A/S?
AI intelligence is not yet available for LEGO System A/S. The portfolio data below is up to date.
Portfolio
What does LEGO System A/S ship?
Apps
3 apps analysed
LEGO® Insiders: Shop & Rewards
View Intel →Collect points, redeem rewards, and enjoy member-only perks - all in one app
4.9(4.5K)
Member-only early access drives high-value retention.
- The loyalty rewards program incentivizes repeat purchases by offering gift cards and exclusive set access
- Account creation and login failures prevent users from accessing their profiles or managing orders
Stop-Motion Studio and Brick Builder tools increase time-in-app via high-value creative utility
- Stop motion animation tools provide an accessible entry point for children to explore creative storytelling
- Frequent application crashes and freezing behavior disrupt the user experience across multiple device types
Analysis in progress
Distributed across 2 markets, strongest in Americas.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Europe (1)
- United Kingdom1 / 2
Core markets (2/2 apps)
United States
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
0
Negative apps
70/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeFrequently asked questions
How many apps does LEGO System A/S publish?
LEGO System A/S has 3 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does LEGO System A/S make?
LEGO System A/S's portfolio is concentrated in Entertainment and Shopping, with an average rating of 4.6/5 across rated apps.
What is LEGO System A/S's top app?
By review volume across the portfolio, LEGO® Play is LEGO System A/S's best-known app tracked by Marlvel.
In how many countries are LEGO System A/S's apps available?
Marlvel has tracked LEGO System A/S's apps across 2 countries.