Report updated Jun 19, 2026
Never Ever: Dirty Adult
For adults seeking ice-breaker games for social gatherings, parties, and intimate group settings.
Never Ever: Dirty Adult is an established games app that is available. With a 4.6/5 rating from 2.7K reviews, it shows polarized user reception. Users particularly appreciate social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family, though aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers remains a common concern.
What is Never Ever: Dirty Adult?
Never Ever: Dirty Adult is a group party game for iOS that provides curated ice-breaker questions for social settings.
Users hire the app to facilitate social interaction and intimacy in group settings, using the digital deck as a convenient alternative to physical cards.
Current Momentum
v2.9 · 7mo ago
Maintenance- Shipped critical crash fix for iOS 18.
- Maintains high-frequency social usage.
What makes this app unique?
What Are The Key Features?
Allows users to write and add their own questions to the game deck
Categorized question sets including dirty and crazy options for adult social settings
Game engine supports an unrestricted number of participants for group play
Full game functionality requires an active weekly subscription after a 3-day trial
How much does it cost?
- 3-day free trial
- Weekly subscription
Subscription-only model with a 3-day trial window, requiring payment to unlock any gameplay functionality.
Who Built It?
Boris Mikic
Facilitating social interaction and group entertainment through a specialized portfolio of adult-themed party and drinking games.
Portfolio
13
Apps
What other apps does Boris Mikic make?
King of Booze Drinking Game 18
5 Second Rule - Group Games
Most Likely To: Group Games
Truth Or Drink Dirty Questions
Sexy Games for Couples: Sexify
Charades For Adults: Hot Heads
Explore the full Boris Mikic report
Portfolio breakdown, audience, momentum, and every app published by Boris Mikic.
What do users think recently?
Medium confidence · 45 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate social interaction through party-style gameplay creates engaging ice-breaker experiences for friends and family and simple and accessible game mechanics allow for immediate participation without complex learning curves, but report aggressive monetization models restrict access to core content behind high-cost weekly subscription tiers and inaccurate marketing regarding one-time purchase options creates friction and perceived false advertising.
Limited review volume (45 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Never Ever: Dirty Adult?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a presence across multiple international markets, though its grossing rank frequently lags behind its free-chart position. This discrepancy signals that the current subscription-only model is failing to convert a large portion of the casual user base into paying subscribers.
Rank progression
167 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app is a direct thematic competitor in the 'I Have Never' party game niche, sharing the same core user intent.
Differentiators
- Maintains a long-standing presence in the category since 2014, establishing a legacy brand footprint.
- Focuses on a singular, classic party game mechanic without the aggressive 'dirty' branding of the target app.
Same space(1)
While in the same 'Games' category, this is an adjacent party-game genre focused on charades rather than 'I Have Never' mechanics.
Differentiators
- Leverages a massive, globally recognized entertainment brand to drive consistent user acquisition and retention.
- Utilizes a high-frequency update cycle supported by a major studio, ensuring constant content freshness.
Compare Never Ever: Dirty Adult against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Never Ever: Dirty Adult
Strengths to defend, gaps to attack
Core Strengths
- User-generated question decks create personal investment loops
- Unlimited player support facilitates group-based viral acquisition
Critical Frictions
- Weekly subscription tier exceeds physical card game costs
- Inaccurate marketing regarding one-time purchases drives negative sentiment
Growth Levers
- Introduce one-time purchase content packs to capture non-subscriber revenue
- Expand into localized language decks for international market growth
Market Threats
- Established legacy competitors hold higher brand trust
- Aggressive subscription-only models invite migration to free-to-play alternatives
What are the next best moves?
Introduce one-time purchase content packs because users explicitly request flat-fee models for specific decks → increase non-subscriber conversion
Top user request theme indicates willingness to pay for permanent access, which is currently blocked by the subscription-only model.
Trade-off: Pause the weekly subscription price-test — conversion lift from flat-fee options has higher revenue potential.
Audit store page marketing copy because users report discrepancies between descriptions and in-app purchase requirements → reduce refund surge
Inaccurate marketing is a top complaint theme, directly fueling negative sentiment and perceived false advertising.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's high-friction subscription model is a feature, not a bug, as it filters for high-intent party hosts who value convenience over the cost of physical alternatives.
Feature Gaps vs Competitors
- Flat-fee content purchasing (available in broader market, missing here)
Key Takeaways
The app captures strong social intent through its question-based gameplay, but the rigid subscription-only model creates a high churn risk, so the PM should prioritize introducing one-time purchase options to capture non-subscriber revenue.
Where Is It Heading?
Mixed Signals
The party-game market is shifting toward hybrid monetization, where free-to-play entry points are supported by optional content purchases. The app's current subscription-only posture leaves it exposed to competitors who offer lower-barrier access, so revenue growth hinges on diversifying the payment model to accommodate casual users.
Aggressive subscription-only monetization triggers high-frequency complaints, which erodes long-term user trust and increases churn pressure.
User-generated content features drive high session engagement, providing a retention anchor that competitors without customization cannot replicate.