News13 WBTW Weather Radar is a regional weather utility for residents of South Carolina, providing forecasts, radar, and local news content on iOS and Android.
Product velocity
Unknown
Daily rank 🇺🇸
—
Weather
Sentiment
4.7
3k reviews
Nemesis
Florida Storms
The App DNA
What makes this app unique?
Users hire this app for hyper-local meteorological updates that national weather services lack, serving the need for regional safety awareness during storm events.
For Residents and visitors in the Myrtle Beach, Florence, and surrounding South Carolina counties.
What does it look like?
Key features
Visual tracking of weather patterns.
Written updates by the StormTracker 13 team.
Upload photos/videos of local weather.
How much does it cost?
The app operates as an ad-supported utility designed to drive traffic to the broadcaster's local news brand.
Velocity
Steady developmentShow more...
Who built it?
LIN Television
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What do users think recently?
Review voice lately leans excited. Users appreciate forecast accuracy, but report missing emergency features.
How are ratings & reviews evolving?
What users say, by theme
- Forecast Accuracy
- Missing Emergency Features
Competition
Competitive landscape for News13 WBTW Weather Radar
How's the Weather market?
The app maintains a strong 4.71 rating on iOS, but the lack of high-precision radar features found in peers like WCTI Storm Track 12 limits its competitive edge.
Read the market outlookThe rivals identified
By University of Florida
This app competes directly for the attention of regional weather-sensitive users by prioritizing hyper-local emergency broadcasting and specialized storm tracking.
- Integrates live FPREN radio streaming for real-time emergency updates during critical weather events
- Features a dedicated 'Feeds' section that aggregates official meteorological reports and emergency management data
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for News13 WBTW Weather Radar
Where is it heading?
The regional weather market is consolidating around high-precision, safety-first utilities that provide more than just standard radar. The subject app remains exposed due to its reliance on broadcast-style content, so the PM must pivot toward emergency-ready features to prevent user migration to specialized storm trackers.
- The lack of emergency radio integration creates a safety-gap that allows rivals to capture high-intent users during severe weather events.
- Consistent high ratings on iOS indicate that the core forecast accuracy remains a strong retention driver for the local audience.
The SWOT
- Local blog content builds regional trust [Market Segment]
- 4.71 iOS rating indicates high forecast satisfaction [Platform Metric]
- Integrate live audio alerts to neutralize safety-oriented rivals [Market Opportunity]
- Expand user-generated content into a social weather feed [Engagement Metric]
Next best moves
Integrate live emergency audio alerts because rivals like Florida Storms use this to capture high-intent users → increase retention during severe weather.
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating is a liability because…
Read the full takeFeature gaps
Live FPREN radio streaming (available in Florida Storms) +2
Since the last report: The app's competitive strategy shifted from general regional utility to a defensive posture against safety-focused rivals, necessitating a pivot toward emergency broadcast integration and radar precision.
Bottom line
The app maintains strong regional trust through local content, but the lack of emergency broadcast integration and high-precision radar leaves it exposed to safety-focused rivals, so the PM should prioritize emergency audio features to secure the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated