For regional US residents and commuters requiring localized breaking news, traffic updates, and severe weather monitoring.
Delivering hyper-local news and real-time weather intelligence to regional US communities through established broadcast media brands.
Target audience
Portfolio
Free 61Last updated
News13 WBTW Weather Radar
v60.1.401
5mo ago
Primary focus
Local news and weather broadcasting
Scale
scale-up
Target audience
Regional US residents and commuters requiring localized breaking news, traffic updates, and severe weather monitoring.
The publisher executed 122 releases across 61 apps in the last 6 months, maintaining a 95% active portfolio rate with the most recent major update occurring within the last week.
61 apps analysed
High-utility radar map drives daily session frequency
Single-market publisher — every app ships only to United States.
Based on 8 of 61 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
4
Neutral / mixed
5
Negative apps
42/100
Avg sentiment score
This is the direct local competitor for the Central Pennsylvania market, sharing the exact same geographic audience and news-gathering domain.
Strategic outlook coming soon.
What fed this analysis
A direct local news competitor serving the same Central Pennsylvania market as the target app.
An aggregator that competes for the same local news audience by using algorithmic personalization.
Captures the 'breaking news' and 'public safety' segment of the local news audience.
Dominates the weather vertical, which is a primary driver for local news app engagement.
Disrupting local news by enabling individual journalists to bypass traditional broadcast stations.