Report updated Jun 17, 2026
Amme - Breastfeeding Tracker
For new mothers seeking a simple, private, and non-intrusive way to track breastfeeding and pumping sessions.
Amme - Breastfeeding Tracker is a market-leading medical app that is a paid app. Users particularly value efficient tracking interface allows parents to log feeding sessions without complex manual paperwork.
What is Amme - Breastfeeding Tracker?
Amme is a medical-category breastfeeding and pumping tracker for new mothers, available as a paid utility on iOS.
Users hire Amme for low-friction, private session logging that avoids the social and data-privacy costs of cloud-based parenting apps.
Current Momentum
v3.6 · 3mo ago
Steady- Added Italian localization in latest release.
- Implemented sync bug fixes recently.
Active Nemesis
Baby Tracker - Newborn Log
By Nighp Software
Other Rivals
7-Day Rank Pulse 🇺🇸
MedicalRating Pulse 🇺🇸
No rating yet
Recent User Mood
What makes this app unique?
What Are The Key Features?
Logs data locally without cloud sync or internet connection requirements
Starts, stops, and monitors nursing sessions directly from the wrist
Displays active session timers on the lock screen and Dynamic Island without unlocking the device
How much does it cost?
- Single app purchase at $2.99
- Amme + Pumpe bundle at $4.99
One-time purchase model with no subscriptions, anchored by a 37% discount for the two-app bundle.
Who Built It?
Simplifying the tracking of breastfeeding and pumping routines for new mothers. Designed to reduce cognitive load during demanding care schedules.
Portfolio
2
Apps
What other apps does Amme make?
Explore the full Amme report
Portfolio breakdown, audience, momentum, and every app published by Amme.
What do users think recently?
Low confidence · 1 reviews analyzed
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate efficient tracking interface allows parents to log feeding sessions without complex manual paperwork.
Limited review volume (1 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for Amme - Breastfeeding Tracker?
How's The Medical Market?
How does it evolve in the Medical market?
Amme maintains a niche presence in the medical category, ranking #16 in Norway and #77 in the US (Category 6020). The app's paid-only model positions it as a premium, privacy-focused alternative to the ad-supported or subscription-heavy market leaders.
Rank progression
20 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 227,000 reviews and a high-velocity release cycle, this app defines the standard for comprehensive newborn logging.
Differentiators
- Provides extensive data visualization and reporting tools that go far beyond simple session logging.
- Offers a robust cross-platform synchronization engine that allows multiple caregivers to update logs simultaneously.
- Includes specialized health tracking modules for medication and temperature that the target app currently lacks.
Head to head
The target app must lean into its 'calm design' niche to differentiate from the feature-heavy, complex interface of the market leader.
Contenders(3)
Maintains high engagement through a very aggressive release cadence, averaging 15 updates in the last six months.
Differentiators
- Utilizes a highly iterative development cycle to quickly patch user-reported bugs and integrate requested features.
- Focuses on a simplified, one-handed operation mode specifically designed for nursing mothers holding an infant.
A highly versatile tracker that balances logging with social sharing and collaborative parenting features.
Differentiators
- Features a shared family account structure that enables real-time collaboration between parents and grandparents.
- Includes a built-in photo diary and milestone tracker that expands the app beyond medical logging.
Dominates the market through AI-driven sleep scheduling and personalized guidance rather than just manual logging.
Differentiators
- Integrates proprietary AI algorithms to predict optimal nap times based on individual baby sleep patterns.
- Provides professional-grade sleep consulting services directly within the app ecosystem to drive high-value monetization.
Same space(2)
Positions itself as a premium, aesthetically-focused tracker that aligns with modern, design-conscious parenting brands.
Differentiators
- Prioritizes a clean, high-end visual aesthetic that appeals to users seeking a premium, ad-free experience.
- Focuses on seamless integration with specific organic baby product ecosystems and lifestyle content.
A massive, content-first platform that serves as a broader pregnancy and parenting resource.
Differentiators
- Leverages a massive library of medically-vetted articles and community forums to drive daily user retention.
- Operates as a comprehensive parenting portal rather than a dedicated, lightweight nursing utility.
Compare Amme - Breastfeeding Tracker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Amme - Breastfeeding Tracker
Strengths to defend, gaps to attack
Core Strengths
- Minimalist design reduces cognitive load for new parents
- Privacy-first local storage builds high user trust
- System-level integrations ensure persistent utility
Critical Frictions
- One-time purchase model limits recurring revenue
- No cloud sync limits multi-caregiver utility
- Limited data visualization compared to market leaders
Growth Levers
- B2B partnerships with lactation consultants
- Expanded wearable features for broader health tracking
- Localized marketing in non-Nordic markets
Market Threats
- Subscription-based AI trackers capturing high-value users
- Competitors with collaborative family features
- Platform-native health features deprecating standalone trackers
What are the next best moves?
Ship optional encrypted cloud backup because lack of multi-caregiver sync is a primary competitive disadvantage → increase user retention
Competitors like Baby Daybook offer collaborative family accounts, which is a key differentiator Amme lacks.
Trade-off: Pause the development of additional localization languages — sync functionality has higher impact on core retention.
A counter-intuitive read
Amme's lack of cloud sync is not a weakness but a moat, as it attracts a specific segment of privacy-conscious parents who reject the data-harvesting models of larger parenting apps.
Feature Gaps vs Competitors
- Real-time collaborative family accounts (available in Baby Daybook)
- Advanced data visualization and reporting (available in Baby Tracker - Newborn Log)
Key Takeaways
Amme holds its niche through a calm, privacy-first design, but the lack of collaborative sync limits its growth against family-focused rivals, so the PM should prioritize encrypted cloud backup to capture multi-caregiver households.
Where Is It Heading?
Stable
The nursing-tracker market is consolidating around collaborative, AI-enhanced platforms that offer more than simple logging. Amme remains stable in its privacy-focused niche, but it must address the multi-caregiver gap to prevent churn to competitors that offer shared family accounts.
Recent updates focused on stability and localization, indicating a maintenance-oriented development cycle rather than aggressive feature expansion.
The absence of collaborative sync features forces families to choose competitors, which limits Amme's ability to scale beyond individual users.