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Report updated Jun 5, 2026

Nutrition Facts is an established health & fitness app that is free with in-app purchases. With a 3.9/5 rating from 543 reviews, it shows polarized user reception.

What is Nutrition Facts?

Nutrition Facts is a health and fitness app providing detailed USDA-based nutritional data for over 8,000 food items on Android.

Users hire this app for precise, manual nutrient tracking that avoids the estimations of AI-driven alternatives, ensuring data accuracy for specific dietary management.

Current Momentum

v2.3

  • No feature updates in 7 years.
  • Maintains legacy USDA data support.

Active Nemesis

Fastic Weight Loss & Fasting

Fastic Weight Loss & Fasting

By HealthVida GmbH & Co. KG.

Other Rivals

MacrosFirst - Macro Tracker
Sodium Tracker & Counter - STX
Intermittent Fasting - Clear
DASH Diet Plan - Food Tracker
Foodsmart by Zipongo
Persona Nutrition
USANA
1st Phorm

7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

USDA Database AccessStandard

Provides nutritional data for over 8,000 food items based on the USDA SR28 standard.

Daily Reference Intake (DRI) TrackingStandard

Allows users to compare their daily nutrient intake against reference standards for different age and gender groups.

Comprehensive Nutrient BreakdownStandard

Displays over 80 nutritional values, including proximates, minerals, vitamins, and fatty acids.

How much does it cost?

Freemium
  • Free
  • $0.99 PRO

The $0.99 PRO upgrade is priced significantly below the category median, failing to capture high-intent revenue.

Who Built It?

What is the competitive landscape for Nutrition Facts?

How's The Health & Fitness Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

Fastic Weight Loss & Fasting icon

HealthVida GmbH & Co. KG.

4.4(420.9K)

Fastic competes directly for the health-conscious user by combining nutrition tracking with behavioral fasting protocols, capturing the broader wellness market that Nutrition Facts targets.

Differentiators

  • Leverages AI-powered restaurant menu scanning to provide instant nutritional insights for dining out users.
  • Gamifies the user experience through a proprietary 'Fastic Score' to drive daily engagement and retention.
  • Integrates advanced fasting timers and educational content that go beyond simple static USDA food data.

Head to head

The target app is being outpaced by modern AI-driven UX; the target must pivot toward automated logging or niche data depth to survive.

Contenders(4)

It competes by targeting a specific nutritional niche, appealing to users who prioritize plant-based health and fiber intake.

This is a direct functional competitor that mirrors the core value proposition of providing a comprehensive, offline-accessible nutrition database.

Simple Scales - Weight Tracker icon

Toast Studio Australia

4.7(1.8K)

It competes by offering a data-heavy approach to health, focusing on the outcomes of nutrition rather than just the intake.

This app competes for the same health-conscious demographic by focusing on the time-restricted eating aspect of nutrition management.

Differentiators

  • Offers dedicated relaxation and mindfulness content to support users during fasting windows.
  • Provides structured fasting plans that simplify the user journey compared to manual nutrition logging.

Same space(3)

Always Fit - Viva mais icon

ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA

4.8(3.3K)

It competes by integrating nutritional health with e-commerce, focusing on the supply side of the wellness journey.

This app competes by focusing on the intersection of nutritional tracking and personalized supplement programs.

Differentiators

  • Offers a highly personalized vitamin program based on individual health assessments and goals.
  • Combines digital tracking with professional wellness coaching to improve long-term health outcomes.
SuperLiving: My Wellness Coach icon

SuperLiving: Weight Loss, Skin, Hair, Gut & Stress

4.6(2.6K)

It competes by offering a holistic wellness experience that includes AI-driven meal tracking and personalized coaching.

Compare Nutrition Facts against every rival

All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.

Go deeper

The outtake for Nutrition Facts

Strengths to defend, gaps to attack

Core Strengths

  • USDA SR28 data depth provides a high-trust foundation for clinical-grade dietary tracking.

Critical Frictions

  • Premium tier at $0.99/month is below category median, limiting revenue for development.
  • Manual-only logging workflow creates high friction compared to modern AI-driven competitors.

Growth Levers

  • Integration of home screen widgets could immediately reduce logging friction for the existing user base.

Market Threats

  • AI-driven conversational interfaces like Kim: AI Health Assistant threaten to make manual database lookups obsolete.

What are the next best moves?

highInvest

Ship home screen widgets because manual logging is the primary friction point → increase daily active usage.

Competitors like Sodium Tracker & Counter use widgets to reduce logging friction, a feature currently missing here.

Trade-off: Pause the database expansion project — widget-based retention has a higher immediate impact on daily habits.

mediumPivot

Raise PRO tier pricing to $2.99 because the current $0.99 price point is below category median → capture more revenue.

The current pricing fails to capture high-intent revenue, limiting the capital available for feature parity.

Trade-off: No major lever displaced — pricing adjustment is a configuration change with minimal engineering overhead.

A counter-intuitive read

The app's lack of updates is not just a failure but a moat: it appeals to users who reject the 'AI-estimation' trend and demand static, verified USDA data.

Feature Gaps vs Competitors

  • Smart label scanner (available in MacrosFirst but absent here)
  • Home screen widgets (available in Sodium Tracker & Counter but absent here)

Key Takeaways

Nutrition Facts provides high-trust data but suffers from a stagnant update cadence and low monetization, so the PM must prioritize widget-based logging to reduce friction and raise pricing to fund future development.

Where Is It Heading?

Declining

The health-tracking market is consolidating around AI-driven automation, leaving manual-only apps like Nutrition Facts increasingly exposed. Without a pivot to modern logging patterns, the app will continue to lose market share to competitors that reduce user friction.

The lack of updates since 2017 indicates the app is in maintenance mode, which signals a lack of investment in modernizing the user experience.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nutrition Facts, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The product strategy pivoted toward reducing logging friction via widgets and increasing the premium price point to fund development.

shifted

Roadmap pivot

shifted

PRO tier pricing target

shifted

SWOT analysis refinement

added

Competitive landscape refresh

Cite this report

Marlvel.ai. “Nutrition Facts Intelligence Report.” Updated Jun 5, 2026. https://marlvel.ai/apps/nutrition-facts

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