MARLVEL

Pacific Coffee Hong Kong vs its rivals

Side-by-side comparison against Pacific Coffee Hong Kong's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Pacific Coffee Hong Kong
This App
Starbucks Indonesia
Nemesis
Costa Coffee Club Cyprus
Contender
The Coffee Bean® Rewards
Peer
Joe Coffee Company
Peer
Pret A Manger
Peer
Starbucks Hong Kong
Peer
Philz Coffee
Peer
Coffee Roast Log
New Kid
Brewly
New Kid
Core Identity
DeveloperPacific Coffee Company LimitedStarbucks Coffee CompanyCRM.COM LtdThe Coffee Bean & Tea LeafJoe Coffee CompanyPret A Manger (Europe) Ltd.Starbucks Coffee CompanyPhilz CoffeeTheodore HopkinsBrewly
CategoryFood & DrinkLifestyleFood & DrinkFood & DrinkFood & DrinkFood & DrinkLifestyleFood & DrinkUtilitiesFood & Drink
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOSiOS, Android
Store Metrics
Rating1.0 / 53.0 / 54.0 / 52.8 / 54.8 / 54.9 / 51.8 / 52.1 / 50.0 / 50.0 / 5
Ratings Count1411,6161,136122514300
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 31, 2011Aug 10, 2023Dec 10, 2019Sep 27, 2016Sep 7, 2020Sep 15, 2025Sep 12, 2013Feb 12, 2018Apr 8, 2026Mar 26, 2026
Last UpdatedNov 4, 2025Oct 22, 2025Feb 10, 2026Mar 30, 2026May 5, 2026Mar 20, 2026Dec 9, 2025Mar 25, 2026Apr 9, 2026May 1, 2026
Sentiment & Reviews
Sentimentnegativemixedterribleterrible--mixednegative--
Score25/10050/10015/10015/100--50/10020/100--
Praises-
  • Convenience of mobile ordering for skipping physical queues.
  • High quality service experiences at specific physical locations keep loyal customers returning despite app issues
  • High quality drink flavor profiles keep loyal customers returning to physical store locations
------
Complaints
  • Lack of mobile ordering
  • Technical friction during the top-up process and perceived complexity of the star-based reward system.
  • Authentication failures during registration prevent new users from accessing loyalty points and digital offers
  • Application instability and frequent crashes disrupt the ordering process for mobile loyalty members
  • Account registration and login failures prevent users from accessing the digital ordering platform
  • Payment processing errors and forced gift card reloads create significant friction during checkout
---
  • Technical instability in the ordering flow
--
Requests
  • Mobile order and pay
--
  • Integration with third-party delivery services to enable points accumulation and order tracking
------
Strategic Intel
Strengths
  • Established physical retail footprint in Hong Kong
  • Birthday surprise mechanism drives repeat visits
  • Global loyalty infrastructure driving user trust
  • Integrated m-banking top-up for local payment habits
  • Simplified cashback model provides immediate, easy-to-understand value to casual users
  • Established global brand heritage provides a premium perception that local competitors often lack.
  • Tiered loyalty thresholds create clear spending targets for high-value customers
  • Premium brand perception sustains organic install velocity in the NYC market
  • Premium brand identity sustains high user trust
  • Integrated office delivery provides unique convenience
  • Personalized onboarding quiz reduces discovery friction
  • Localized rewards program tied to regional menu preferences
  • "Cup of Love" brand identity drives emotional connection
  • Granular customization engine differentiates from mass-market chains
  • Specialized technical parameter tracking for roasting
  • Focused interface for data-driven hobbyists
  • Zero-friction entry via free model
  • Subscription model provides predictable recurring revenue
  • Gamified loyalty tiers encourage long-term user retention
Weaknesses
  • 1.25★ Android rating indicates severe UX friction
  • No mobile-order capability
  • Manual top-up processes
  • 3.65-star rating indicates persistent UX friction
  • Complex reward conversion logic
  • Lack of social gifting features
  • Authentication failures during registration block new user onboarding
  • Frequent crashes disrupt the wallet access flow
  • 0.3★ Android-iOS rating gap on majority Android base
  • Persistent login errors block primary utility
  • Android-iOS rating gap (3.9 vs 4.8) indicates platform-specific technical friction
  • Lack of advanced beverage customization limits appeal to specialty enthusiasts
  • 0 rating on Android indicates launch failure
  • No mobile order-ahead functionality
  • Loyalty program lacks high-frequency engagement loops
  • 1.8-star iOS rating indicates severe technical instability
  • 0.7-star Android-iOS rating gap on majority Android base
  • 2.0★ average rating across platforms
  • High technical friction in the ordering flow
  • Lack of gamified loyalty incentives
  • No community feedback loops
  • Manual data entry requirement
  • Lack of automated timing or sensor integration
  • No mobile order-ahead capability
  • Manual redemption process creates barista friction
Pricingfreefreefreefreefreefreefreefreefreesubscription
MomentumMaintenance-MaintenanceMaintenanceMaintenanceMaintenance-IntenseMaintenanceMaintenance
Update Cadence2 versions, ~7d avg-2 versions, ~5d avg2 versions, ~5d avg2 versions, ~0d avg2 versions, ~4d avg-5 versions1 versions2 versions, ~10d avg

Compare Pacific Coffee Hong Kong head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pacific Coffee Hong Kong, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0