Painting Therapy by Number is a casual, tap-to-fill coloring game for mobile users on iOS.
The App DNA
What makes this app unique?
Users open the app to find a low-cognitive-load, repetitive activity that serves as a digital stress-relief tool during short breaks.
For Casual mobile users seeking low-stress, repetitive digital entertainment.
What does it look like?
Key features
Simplified coloring interaction requiring only single taps to fill numbered segments, maximizing session duration for ad-inventory.
Generates video recordings of the coloring process for social sharing, acting as an organic acquisition lever.
New graphics provided for coloring, expanding ad-impression inventory via daily engagement cycles.
How much does it cost?
Monetization relies entirely on ad-supported engagement, as no subscription or IAP tiers are defined in the store metadata.
Velocity
Dormant developmentperformanceShow more...
Painting Therapy by Number has been inactive for 2,807 days. The development history consists of a single minor update focused on generic bug fixes and optimization. There is no evidence of ongoing support, new content, or operational activity, classifying the app as a zombie project.
Who built it?
Wilson Tjoa
2 apps tracked · Entertainment
Extreme FX - Make Special Movie with Reality Visual EffectUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Painting Therapy by Number
How's the Entertainment market?
Painting Therapy by Number holds a 4.7-star rating across 366 reviews, yet the seven-year update gap signals a lack of active market competition. The absence of IAP or subscription tiers limits revenue potential compared to modern category rivals that leverage hybrid monetization.
The rivals identified
The Analyst's Read
Key takeaways for Painting Therapy by Number
Where is it heading?
The casual coloring market is consolidating around apps that offer weekly content drops and social-competitive features. Painting Therapy by Number is increasingly exposed to churn as its static library fails to provide the novelty required for long-term retention.
- The seven-year development hiatus prevents the app from competing with modern live-ops, which will accelerate user churn to fresher alternatives.
- The 4.7-star rating baseline indicates the core coloring mechanic remains satisfying, even if the content library is no longer expanding.
The SWOT
- Tap-to-fill mechanic maximizes ad-inventory per session
- Introduce subscription tier to diversify revenue
Next best moves
Audit ad-fill rates because the app is in a multi-year maintenance state → stabilize revenue baseline
The counter-intuitive read
The app's seven-year silence is a feature, not a bug…
Read the full takeBottom line
Painting Therapy by Number rests on a high-rated, simple core, but the seven-year development silence makes it a legacy asset. Transitioning to a modern content-refresh cadence would be required to unlock new growth, but the current maintenance posture suggests a sunset trajectory.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated