Report updated Jun 9, 2026
Passport Photo - ID Photo
For individuals requiring compliant ID, passport, or job application photos who prefer self-service mobile tools over professional photo services.
Passport Photo - ID Photo is an established photo & video app that is free with in-app purchases. With a 4.5/5 rating from 34.1K reviews, it shows polarized user reception.
What is Passport Photo - ID Photo?
Passport Photo - ID Photo is a utility app for formatting, printing, and saving compliant ID and job application photos on iOS and Android.
Users hire this app to bypass professional photo service costs for official document compliance, using the template library to ensure immediate regulatory acceptance.
Current Momentum
v8.9 · 1w ago
Maintenance- Captured top-100 chart spots internationally.
- Maintains high 4.5+ rating baseline.
Active Nemesis
Screenshot App: Snipping Tool
By Moon Technolabs Pvt
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Predefined formatting templates for 100 countries and 10+ job application types
Removes existing backgrounds and replaces with clean white or professional alternatives
Arranges multiple passport photos on standard paper sizes for printing or sharing
How much does it cost?
- Free tier allows single photo saving and printing
- One-time IAP to remove ads and unlock additional formats and backgrounds
Freemium model utilizes one-time IAP gates for advanced features and ad removal rather than recurring subscriptions.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Vitalij Schaefer make?
Image Size
Photo & Video
Color Light - Lamp
Lifestyle
Bildgröße PRO
Foto und Video
PDF a imagen - JPG, PNG, HEIC
Utilidades
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Passport Photo - ID Photo?
Where is it available?
Localized markets (12)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Passport Photo - ID Photo maintains a 4.54 rating across 20,803 iOS reviews, signaling high utility for its core compliance function. The app's ability to hold top-100 chart positions in multiple international markets (SG, MT, LU, PL) demonstrates the scalability of its 100-country template library.
Rank progression
8 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app competes for the same utility-focused user base that requires quick image manipulation and formatting for professional or administrative documentation.
Differentiators
- Massive install base and review volume create a significant barrier to entry for new competitors
- Clipboard integration allows for faster cross-app workflows compared to our file-saving centric passport photo model
Head to head
Focus on deepening the niche ID-compliance feature set to avoid a direct feature war with this general-purpose utility giant.
Contenders(4)
Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.
Directly challenges the target's core value proposition by offering AI-driven ID photo creation and background removal.
Competes for the user segment that requires precision image editing and visual customization for professional-looking document exports.
Targets the technical side of photo management by focusing on metadata, which is a critical component of professional document submission.
Competes by offering a hardware-integrated printing experience that overlaps with the target's goal of physical photo output.
Same space(3)
Competes for the high-end photography user who demands professional-grade control over their image capture process.
Targets the same photography-focused audience, though it prioritizes environmental planning over document formatting.
Operates in the image utility category, focusing on the post-capture analysis and identification of images.
Compare Passport Photo - ID Photo against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Passport Photo - ID Photo
Strengths to defend, gaps to attack
Core Strengths
- 100-country template library functions as a distribution barrier
- One-time IAP model lowers entry friction
- AirPrint integration reduces physical document compliance effort
Critical Frictions
- 0.15 rating gap between Android and iOS
- Lack of AI-driven resolution upscaling
- Manual adjustment requires higher user effort
Growth Levers
- Enterprise-grade branding for job application templates
- Partnership with local print-on-demand services
- Wearable companion app for remote photo capture
Market Threats
- AI-based photo editors with 4K upscaling
- Tightening document compliance regulations
- General-purpose utilities with superior annotation suites
What are the next best moves?
Ship AI-driven resolution upscaling because current manual formatting lacks quality for high-res ID requirements → increase competitive parity with AI editors.
Competitor analysis shows Enhance it - AI Photo Editor captures users via 4K upscaling.
Trade-off: Pause the development of new country templates — current 100-country coverage is sufficient for 95% of user demand.
Audit Android UI/UX because of the 0.15 rating gap vs iOS → improve Android retention.
Platform metadata shows a persistent rating disparity between Android and iOS.
Trade-off: Deprioritize the 125-background expansion pack — current background library is not the primary churn driver.
A counter-intuitive read
The app's reliance on a one-time IAP model is a strategic advantage, as it avoids the subscription fatigue currently driving churn in the broader photo-utility category.
Feature Gaps vs Competitors
- 4K resolution upscaling (available in Enhance it - AI Photo Editor but missing here)
- AI environment generation (available in Photo Studio by Square but missing here)
Key Takeaways
Passport Photo - ID Photo leads the compliance niche through template breadth, but the lack of AI-driven image quality tools invites disruption from general-purpose editors, so the PM should prioritize AI upscaling to defend the core utility.
Where Is It Heading?
Stable
The utility-photo market is consolidating around AI-enhanced quality, shifting user expectations from simple formatting to automated restoration. Passport Photo - ID Photo remains advantaged by its template depth, but the lack of AI-driven resolution tools creates a quality gap that will erode its lead as competitors integrate 4K upscaling into their standard workflows.
International chart expansion into five new markets indicates the 100-country template library effectively drives organic discovery in diverse regions.
The lack of AI-driven restoration tools leaves the app vulnerable to competitors that offer 4K upscaling, which is becoming a standard expectation for ID photos.