MARLVEL

Paste Keyboard vs its rivals

Side-by-side comparison against Paste Keyboard's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Paste Keyboard
This App
MY - Custom Your Keyboard
Nemesis
Notepad Widget Maneki Cat
Peer
Copy Link to Pasteboard
Peer
Notepad Sanrio characters
Peer
Sticky Widgets
Peer
Simple Sticky Notes on Widgets
Peer
Symbols - unicode keyboard
Peer
Voice Recorder - Memos & Notes
New Kid
Recall for Reddit
New Kid
Core Identity
DeveloperTechin ParkEli BittonArtsPlanetSoyAppsArtsPlanet1881 Digital, LLCDropouts Technologies LLPRinat KhanovKiryl NazarauKAI WANG
CategoryUtilitiesUtilitiesPersonalizationDeveloper ToolsUtilitiesUtilitiesUtilitiesUtilitiesUtilitiesUtilities
PlatformiOS, AndroidiOSAndroidiOSiOSiOSiOSiOSiOSiOS
Store Metrics
Rating4.7 / 54.5 / 54.6 / 55.0 / 54.5 / 54.6 / 50.0 / 54.4 / 54.8 / 50.0 / 5
Ratings Count43,8152324111,89928,86705050
PriceFreeFreeFreeFreeFreeFreeFree$1.99Free$4.99
Release DateJan 5, 2016Aug 1, 2021Aug 19, 2022Feb 1, 2021Jul 20, 2021Sep 28, 2020Jun 8, 2023Jan 10, 2014Jan 6, 2026Feb 11, 2026
Last UpdatedMar 17, 2026Sep 5, 2023Sep 29, 2025Mar 31, 2026Dec 19, 2024Feb 27, 2026Apr 1, 2025Sep 26, 2018Jan 23, 2026Feb 11, 2026
Sentiment & Reviews
Sentimentmixed-positive--negative----
Score65/100-85/100--25/100----
Praises
  • Efficient copy and paste utility saves significant time for users managing repetitive text inputs
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  • Home screen widget functionality provides immediate visual reminders for daily task management
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Complaints
  • Aggressive monetization and ad-gated features frustrate users who previously enjoyed a free experience
  • Data loss and synchronization failures following recent updates cause significant frustration for long-term users
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  • Aggressive subscription prompts disrupt the core note-taking workflow after the latest update
  • Widget synchronization failures cause notes to display outdated or blank information post-update
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Requests
  • Visual customization options like color coding or icons for paste blocks would improve navigation
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  • Improved widget customization options for text alignment and list display density
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Strategic Intel
Strengths
  • System-wide keyboard integration creates high switching costs
  • Local database storage provides offline-first utility
-
  • Gamified Gacha mechanic drives repeat engagement
  • Unique character branding creates a distinct visual niche
-
  • Licensed Sanrio assets drive emotional loyalty
  • Widget-based home screen presence secures daily attention
  • Niche aesthetic focus creates distinct brand identity
  • System-level iOS integration creates high-frequency usage habits
  • iCloud synchronization creates cross-device switching costs
  • Buy once pricing model removes subscription friction
  • Minimalist design reduces cognitive load for users
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Weaknesses
  • 0.74★ Android-iOS rating gap
  • Recurring data-loss reports post-update
  • Aggressive ad-gating on previously free features
-
  • No cloud-save functionality
  • Ad-supported model creates friction for heavy note-takers
-
  • No cloud synchronization across devices
  • Limited feature set versus utility-focused rivals
  • 1,899 review count limits market scale
  • Aggressive subscription prompts during routine editing
  • Widget synchronization failures causing data loss
  • Application instability and crashes on recent builds
  • Lack of iCloud sync prevents cross-device continuity
  • Absence of Lock Screen widget support limits visibility
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Pricingfreemiumfreefreefreefreefreemiumpaidpaidfreepaid
MomentumMaintenance-Zombie-ZombieMaintenance----
Update Cadence2 versions, ~55d avg-1 versions-1 versions1 versions, 1 majors/6mo----

Compare Paste Keyboard head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Paste Keyboard, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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