PastureMap+ is a ranch management app for iOS and Android that provides offline GPS mapping and grazing planning tools for livestock operations.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
3.2
24 reviews
Nemesis
fieldmargin: manage your farm
The App DNA
What makes this app unique?
The app removes the connectivity dependency required by general-purpose farm management tools, allowing ranchers to record herd movements in remote areas without cellular reception.
For Ranchers and land managers focused on regenerative grazing practices and carbon credit programs.
What does it look like?
Key features
Maps fences, subdivisions, and water tanks using phone hardware without cellular reception.
Visualizes herd movements, rest days, and pasture history to optimize grazing cycles.
Calculates stocking capacity and forecasts average daily gains based on herd records.
How much does it cost?
Subscription model anchored at $10/month, with tiers gated by team size and animal count.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
PastureMap+ currently operates at a maintenance cadence, with only one release shipped in the last 93 days. Development is focused on minor stability and UI adjustments, such as improving animal list readability and navigation flows. There is no evidence of new feature development or live operations, suggesting a stable but slow update cycle. The current pace of roughly one release every three months indicates a focus on long-term support rather than rapid iteration.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate recent updates improved the speed of pasture movement tracking compared to the original application version.
How are ratings & reviews evolving?
What users say, by theme
- Recent updates improved the speed of pasture movement tracking compared to the original application version
- The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations
7 of 7 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for PastureMap+
How's the Business market?
PastureMap+ competes in the business category with a 2.9-star rating on iOS and 3.8 on Android across a small sample of 24 total ratings. The lack of major updates in the last 93 days signals a maintenance-mode posture that leaves the app vulnerable to rivals with active feature cadences.
Read the market outlookThe rivals identified
By Field Margin Ltd
Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission.
- Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users.
- Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking.
- Large-scale user base and established brand presence create significant switching costs for professional farm managers.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for PastureMap+
Where is it heading?
The market for digital ranch management is consolidating around tools that offer deeper hardware integration and automated compliance reporting. PastureMap+ is currently exposed due to a stalled release cadence and functional regressions that undermine its core value proposition, which will likely accelerate churn to more stable competitors in the coming quarter.
- The removal of core subdivision tools in the latest update triggers high-frequency user complaints, directly eroding the app's utility for professional grazing management.
- Reported data loss following the latest update compromises historical grazing records, which are essential for the carbon credit verification workflows that drive subscription value.
The SWOT
- Offline GPS mapping ensures utility in remote field environments where competitors without offline capability fail.
- Grazing chart planning provides the measurable ROI data required for carbon credit verification.
- Integration of a task management list would improve daily operational efficiency for ranch teams.
- Search functionality for map elements would reduce navigation friction for large-scale operations.
Next best moves
Restore subdivision functionality because its removal is the top complaint theme → reduce churn risk
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a competitive advantage…
Read the full takeFeature gaps
John Deere hardware integration (available in Fieldmargin but absent here) +2
Since the last report: The removal of core subdivision functionality and reports of historical data loss have triggered a decline in user sentiment and a shift in the product outlook to negative. These regressions have forced a pivot in the development roadmap toward urgent stability and data integrity fixes.
Bottom line
Restoring the subdivision workflow and ensuring data persistence would address the primary drivers of negative sentiment. If these core utilities are not stabilized, the app risks losing its professional user base to rivals like Fieldmargin that offer more reliable, feature-rich alternatives.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is PastureMap+ suitable for large-scale ranch operations?
How does PastureMap+ compare to Fieldmargin?
Does PastureMap+ work without an internet connection?
What are some alternatives to PastureMap+?
Sources
Report last updated