PastureMap+
By Pasturemap
PastureMap+ is a ranch management app for grazing planning and livestock record-keeping, available on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of manual grazing logs in remote areas by providing offline GPS mapping and herd movement tracking.
For Ranchers and land managers focused on regenerative grazing practices.
What does it look like?
Key features
Maps fences and water tanks without cellular reception, serving as a B2B distribution barrier in remote areas.
Visualizes herd movements and rest days to optimize grazing cycles, gating advanced planning behind the Pro tier.
How much does it cost?
Subscription model anchored at $10/month, with tiers gated by team size and animal count.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
PastureMap+ currently operates at a maintenance cadence, with only one release shipped in the last 93 days. Development is focused on minor stability and UI adjustments, such as improving animal list readability and navigation flows. There is no evidence of new feature development or live operations, suggesting a stable but slow update cycle. The current pace of roughly one release every three months indicates a focus on long-term support rather than rapid iteration.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate recent updates improved the speed of pasture movement tracking compared to the original application version.
How are ratings & reviews evolving?
What users say, by theme
- Recent updates improved the speed of pasture movement tracking compared to the original application version
- The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations
7 of 7 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for PastureMap+
How's the Business market?
PastureMap+ competes in the niche ranch management space, holding a 2.9-star rating on iOS across 18 reviews. The lack of recent major updates compared to rivals like AgriWebb signals a defensive posture in a market where hardware integration is the primary growth lever.
Read the market outlookThe rivals identified
By Field Margin Ltd
Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission.
- Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users.
- Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking.
- Large-scale user base and established brand presence create significant switching costs for professional farm managers.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for PastureMap+
Where is it heading?
The ranch management market is consolidating around platforms that offer deep hardware integration and team collaboration. PastureMap+'s current maintenance-mode cadence and recent interface regressions leave it vulnerable to churn, as professional ranchers prioritize data reliability and collaborative utility over basic mapping.
- Data loss and removal of subdivision tools in the latest update trigger negative sentiment, eroding user trust in historical record reliability.
- Maintenance-only release cadence leaves PastureMap+ exposed to rivals like AgriWebb, who are actively expanding collaborative features and team-based network effects.
The SWOT
- Offline GPS mapping functions as a distribution barrier in remote ranching environments
- Integrating EID reader support would address livestock compliance pain points
Next best moves
Restore paddock subdivision functionality because it is the top-cited missing feature → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The lack of hardware integration is not a weakness but a focus…
Read the full takeFeature gaps
John Deere machinery data integration (available in Fieldmargin) +1
Since the last report: The competitive positioning shifted from a general regenerative grazing focus to a defensive stance against AgriWebb, while the product remains stalled in a maintenance phase without addressing critical feature regressions.
Bottom line
Restoring core subdivision tools and fixing data-sync regressions would address the primary churn drivers identified in recent reviews. Stabilizing the existing management workflow is the prerequisite for any future expansion into hardware-integrated features.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is PastureMap+ suitable for large-scale ranch operations?
How does PastureMap+ compare to AgriWebb?
Does PastureMap+ work without an internet connection?
What are some alternatives to PastureMap+?
Sources
- [1] App Store
- [2] Developer website, source
Report last updated