Report updated Jun 3, 2026
PastureMap+
For farmers and ranchers managing livestock who require data-driven grazing planning and field-based record keeping.
PastureMap+ is a challenged business app that is available. With a 3.2/5 rating from 24 reviews, it faces significant user friction. Users particularly appreciate map overview functionality provides clear visibility into rest days for pasture management, though navigation and editing complexity in the latest version hinders core pasture management workflows remains a common concern.
What is PastureMap+?
PastureMap+ is a ranch management app for livestock farmers, structured around offline GPS mapping and grazing cycle planning on iOS and Android.
Users hire PastureMap+ to translate field-based livestock observations into structured grazing plans, reducing the administrative burden of manual record-keeping.
Current Momentum
v2.6 · 2w ago
Maintenance- Shipped map note flow improvements.
- Refined herd movement navigation logic.
Active Nemesis
fieldmargin: manage your farm
By Field Margin
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Maps fences, subdivisions, and water tanks for use in remote areas without cellular reception.
Visualizes herd movements, rest days, and pasture history to optimize grazing cycles.
How much does it cost?
- Starter plan: $10.00/month for 1 member and 50 animals
- Basic plan: Up to 10 members
- Pro plan: Unlimited members with premium support
Subscription model tiered by team size and animal count, anchored at $10/month for entry-level access.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Pasturemap make?
What do users think recently?
Low confidence · 7 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate map overview functionality provides clear visibility into rest days for pasture management, but report navigation and editing complexity in the latest version hinders core pasture management workflows.
Limited review volume (7 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for PastureMap+?
Where is it available?
Localized markets (1)
How's The Business Market?
Market outlook for this category
Available very soon
Which niche is PastureMap+ in?
to manage livestock and grazing operations
Explore the full Agriculture Planners niche
Every app in this space — 9 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission.
Differentiators
- Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users.
- Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking.
- Large-scale user base and established brand presence create significant switching costs for professional farm managers.
Head to head
PastureMap+ must prioritize high-value hardware integrations to match Fieldmargin's utility or double down on a niche, superior UX for grazing-specific workflows.
Contenders(4)
Agworld competes by providing standardized reporting and collaborative workflows that target the same professional agricultural management demographic.
Differentiators
- Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities.
- Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent.
Sirrus targets the technical side of farm management, competing for users who require advanced fertilizer and recommendation planning tools.
Differentiators
- Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set.
- Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations.
Granular Insights competes by leveraging corporate-backed data integrations to provide high-level precision agriculture tools for modern farm operations.
Differentiators
- Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps.
- Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools.
This app competes for the rancher's wallet by focusing on the financial health and regulatory reporting aspects of farm management.
Same space(3)
AgriWebb serves the exact same livestock management niche, focusing on interactive mapping and unlimited user access for ranch teams.
Differentiators
- Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+.
- Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations.
This app competes for the rancher's attention by providing high-tech satellite imagery and field activity logs for precision monitoring.
Differentiators
- Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping.
- Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses.
FieldView Cab competes by providing real-time data syncing and remote viewing capabilities essential for modern, tech-enabled agricultural operations.
Differentiators
- Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match.
- Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships.
Compare PastureMap+ against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for PastureMap+
Strengths to defend, gaps to attack
Core Strengths
- Offline GPS mapping ensures utility in remote field environments
- Grazing charting functions as a paid-tier gate for Pro subscribers
Critical Frictions
- Data-loss reports following the latest update
- Geometric drawing limitations in pasture subdivision
- 0.86★ Android-iOS rating gap
Growth Levers
- Integration of EID reader hardware
- Expansion of team task management modules
Market Threats
- Fieldmargin’s John Deere data integration
- Herdwatch’s EID compliance tools
- AgriWebb’s team-wide collaborative network effects
What are the next best moves?
Rebuild map editing interface because navigation complexity is the top complaint → reduce churn
Navigation and editing complexity is the primary driver of negative sentiment in the latest version.
Trade-off: Push the EID reader integration sprint to Q3 — stability is the immediate retention priority.
Audit data synchronization logic because reports of missing grazing history are critical blockers → restore data trust
Data loss and sync failures prevent accurate tracking, rendering the app unusable for professional record-keeping.
Trade-off: Pause the UI legibility adjustments — data integrity has 10x the impact on user retention.
A counter-intuitive read
The app's niche focus on grazing planning is a liability, not a moat, because it forces users to maintain separate tools for general farm management that competitors like fieldmargin already consolidate.
Feature Gaps vs Competitors
- John Deere machinery integration (available in fieldmargin)
- EID reader integration (available in Herdwatch)
- Real-time field mapping (available in FieldView Cab)
Key Takeaways
PastureMap+ provides specialized grazing tools that outperform general farm apps, but the latest update’s data-loss bugs threaten its core utility, so the PM must prioritize stability over new features to prevent professional user attrition.
Where Is It Heading?
Declining
The ranch management market is consolidating around integrated hardware solutions that automate data collection, leaving standalone manual-entry apps like PastureMap+ exposed. The current decline in user sentiment signals that the app is losing its professional base to competitors that offer higher operational efficiency.
Data loss and navigation regressions in the latest update drive user churn, which compounds the existing rating gap between iOS and Android.
Competitors like fieldmargin and Herdwatch are accelerating hardware integrations, which makes PastureMap+'s manual data entry model increasingly obsolete for professional ranch managers.