MARLVEL

PD Measure Ruler vs its rivals

Side-by-side comparison against PD Measure Ruler's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

PD Measure Ruler
This App
AR Ruler: Digital Tape Measure
Nemesis
Ruler®
Peer
EasyMeasure – Camera Ruler
Peer
Measure
Peer
Warby Parker
New Kid
Core Identity
DeveloperVisTech.Projects LLCGrymala sp. z o.o.Tue Nguyen MinhCaramba App DevelopmentAppleWarby Parker Inc
CategoryProductivityProductivityUtilitiesUtilitiesUtilitiesShopping
PlatformAndroid, iOSiOSiOS, AndroidiOS, AndroidiOSiOS, Android
Store Metrics
Rating4.2 / 54.7 / 54.3 / 54.2 / 53.1 / 54.9 / 5
Ratings Count3093235,0466,0831,702295,393
PriceFreeFreeFreeFreeFreeFree
Release DateOct 1, 2024Dec 28, 2017Mar 28, 2013Jan 12, 2010Jul 27, 2018May 27, 2016
Last UpdatedMar 13, 2025Apr 17, 2026Jan 2, 2026Oct 25, 2025Dec 12, 2025Apr 16, 2026
Sentiment & Reviews
Sentimentterrible-negative-mixed-
Score10/100-35/100-50/100-
Praises--
  • Simple and straightforward interface allows for immediate measurement without complex setup or calibration
-
  • Ad-free and native experience
-
Complaints
  • Aggressive weekly subscription prompts create a perception of deceptive monetization practices for users
  • Core measurement functionality fails to execute after the user completes the payment process
-
  • Aggressive paywalling of basic measurement units like inches forces users into unwanted subscription models
-
  • Lack of persistent storage
  • AR instability
-
Requests--
  • Implementation of a one-time purchase option instead of recurring weekly subscription fees
-
  • Measurement history log
-
Strategic Intel
Strengths
  • Integrated brand size charts provide utility beyond simple measurement
  • History feature creates a personal database that increases switching costs
-
  • Immediate, no-calibration interface lowers entry friction
  • Camera-based measurement expands utility beyond screen limits
  • Broad international category presence drives organic discovery
-
  • Native iOS system-level integration ensures stability
  • Ad-free, zero-cost model sustains brand trust
-
Weaknesses
  • Weekly subscription model perceived as deceptive by users
  • Core measurement features fail post-purchase
  • 10/100 sentiment score indicates critical trust failure
-
  • Weekly subscription gate for basic units
  • Inaccurate measurement results vs physical tools
  • Intrusive advertising degrades measurement flow
-
  • No persistent measurement history log
  • 3.09-star rating indicates core accuracy frustration
-
Pricingsubscriptionfreefreemiumfreefreefree
MomentumZombieIntenseMaintenanceIntenseZombieIntense
Update Cadence5 versions5 versions2 versions, 1 majors/6mo, ~90d avg5 versions1 versions5 versions

Compare PD Measure Ruler head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by PD Measure Ruler, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0