Report updated Apr 17, 2026

Phone Cleaner: Clean Storage. is an established utilities app that is a paid app. With a 4.6/5 rating from 83 reviews, it shows polarized user reception.

What is Phone Cleaner: Clean Storage.?

Phone Cleaner: Clean Storage is a utility app providing photo, video, and contact organization. It targets iOS users seeking to reclaim storage space through a one-time $6.99 purchase rather than a subscription. While it features iCloud cleanup and iOS 14 widgets, the app has not been updated since January 2021, positioning it as a legacy tool in a highly competitive, high-velocity market.

Current Momentum

v1.0 · 63mo ago

Zombie

No significant feature updates have been released since the initial launch in January 2021.

Active Nemesis

Cleanup: Phone Storage Cleaner

Cleanup: Phone Storage Cleaner

By DEEP FLOW SOFTWARE SERVICES

Other Rivals

Cleaner Kit - Clean Up Storage
CleanMy®Phone: Cleanup Storage
Phone Cleaner for iPhone, iPad
Cleanfox - Email Cleaner
Slidebox: Photo Cleaner App
Easy Cleaner.
Hyper Cleaner: Clean Up Photos
Avast Cleanup – Phone Cleaner

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Photo & Video CleanupStandard

Analyzes and removes similar photos and duplicate videos to reclaim storage space.

Contact ManagementStandard

Identifies and helps manage duplicate or incomplete contact entries.

iOS 14 Photo WidgetsDifferentiator

Provides home screen widgets specifically for photo management.

iCloud CleanupDifferentiator

Extends cleaning capabilities to cloud-stored files to optimize storage.

How much does it cost?

Paid
  • One-time purchase at $6.99

The app uses a premium upfront model, which is a significant differentiator in a category dominated by weekly or monthly subscriptions.

What is the competitive landscape for Phone Cleaner: Clean Storage.?

How's The Utilities Market?

How does it evolve in the Utilities market?

Rank progression

4 active rankings tracked — 30-day window

The rivals identified

The outtake for Phone Cleaner: Clean Storage.

Strengths to defend, gaps to attack

Core Strengths

  • One-time purchase model ($6.99) avoids subscription fatigue
  • High average rating (4.64)
  • Includes iCloud-specific cleanup features

Critical Frictions

  • Stagnant development (last updated Jan 2021)
  • Low social proof (83 ratings vs 630k for market leader)
  • Dated differentiators (iOS 14 widgets)

Growth Levers

  • Capturing users looking for non-subscription utility alternatives
  • Modernizing UI with gesture-based cleaning mechanics

Market Threats

  • High-velocity competitors like Cleaner Kit (15 updates in 6 months)
  • Brand-backed entries like Avast Cleanup (released 2024)
  • Technical obsolescence due to 3+ years of inactivity

What are the next best moves?

high

Modernize technical stack for iOS 17/18 compatibility

The app has not been updated since Jan 2021 (v1.0.1), creating a high risk of churn due to OS-level bugs or performance degradation on newer devices.

medium

Implement gesture-based 'swipe to clean' mechanics

Competitors like Slidebox (4.81 rating) and Swipewipe (74k ratings) have established gesture-based organization as the market standard.

high

Refresh marketing copy to focus on 'No Subscription' value

The $6.99 one-time fee is a major competitive advantage over the Nemesis (Cleanup) and Contenders, but it is not prominently leveraged against their subscription models.

Feature Gaps vs Competitors

  • Gesture-based 'swipe' interface (available in Slidebox and Swipewipe)
  • High update frequency/active maintenance (available in Cleaner Kit - 15 updates in 6 months)
  • Brand-backed security trust (available in Avast Cleanup)
  • Recent keyword optimization (available in Phone Cleaner for iPhone - updated Nov 2025)

Key Takeaways

Phone Cleaner: Clean Storage is a legacy utility that is currently surviving on its one-time purchase model and a stable initial build. However, with zero updates in over three years and the entry of high-velocity competitors like Cleaner Kit and Avast, the app is at high risk of total displacement unless it undergoes a technical and UX refresh.

Where Is It Heading?

Declining

Last updated Jan 2021 — the app is in maintenance mode with no active feature investment for 3+ years.

Competitor 'Cleaner Kit' has 15 updates in 6 months — extreme development velocity gap.

Maintains 4.64 rating — core utility remains functional for now despite lack of updates.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Phone Cleaner: Clean Storage., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Phone Cleaner: Clean Storage. Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/phone-cleaner-clean-storage

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