PLASA Show is a B2B event companion app for the 2026 Olympia London trade show, providing indoor navigation, exhibitor directories, and scheduling tools on iOS and Android.
The App DNA
What makes this app unique?
It removes the cognitive friction of navigating large-scale venues and manual scheduling, replacing paper guides with real-time, searchable event data.
For Event organizers, trade show managers, and conference planners seeking to digitize attendee experiences and capture exhibitor leads.
What does it look like?
Key features
Indoor wayfinding with turn-by-turn directions for event venues, justifying platform licensing fees.
Exhibitor-facing tools to capture contact information, driving direct revenue for organizers.
Searchable database with bookmarking, enabling sponsored placements for exhibitors.
How much does it cost?
The app is free to download, operating on a B2B white-labeled model where organizers pay for the platform to provide attendee services.
Velocity
Active developmentnew contentUX improvementsShow more...
PLASA Show is currently in an active development phase, shipping 3 releases over the last 16 days. The latest version focuses on enhancing user engagement through new event-specific rating and note-taking tools. This recent activity suggests a stable, feature-focused development cycle aimed at improving the attendee experience. The cadence remains consistent across both iOS and Android platforms.
Who built it?
Sitka
11 apps tracked · Business
Clerkenwell Design Week
PLASA Show
London Wine Fair
PLASA Focus Leeds 2026
Accountex London
Shoreditch Design Week
The Game Fair 2023
DroneX Expo
London Coffee Festival
London Coffee Festival 2026User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the interface provides a clear and comprehensive navigation experience for users exploring the event content.
How are ratings & reviews evolving?
What users say, by theme
- The interface provides a clear and comprehensive navigation experience for users exploring the event content
- Authentication failures prevent users from accessing the app via email codes or password reset links
7 of 7 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for PLASA Show
How's the Business market?
PLASA Show sits at #68 Free in the UK Business category, reflecting its role as a localized event utility. The narrow audience focus limits its chart velocity compared to general-purpose productivity tools.
The rivals identified
The Analyst's Read
Key takeaways for PLASA Show
Where is it heading?
The outlook for PLASA Show is tied to the immediate resolution of login barriers before the event window closes. If the authentication handshake remains broken, the platform fails its primary B2B promise of attendee engagement, which will likely lead to organizer dissatisfaction.
- Authentication failures block user access, which prevents attendees from using the navigation and scheduling tools they need.
- The negative sentiment trend indicates that the current release has not resolved the login handshake, increasing churn risk.
The SWOT
- Blue Dot navigation justifies platform licensing fees
- Lead retrieval tools drive direct organizer revenue
- Expansion of exhibitor-paid lead-generation add-ons
- Integration of real-time venue capacity tracking
Next best moves
Rebuild authentication handshake because email codes and password resets fail → restore core access
+ 1 more prioritized moveThe counter-intuitive read
The app's technical failure is a B2B liability: for a white-labeled event tool…
Read the full takeBottom line
Restoring the login handshake is the only way to prevent total utility failure during the Olympia London event window. Prioritizing access over new rating features will protect the organizer's investment in lead-retrieval services.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is PLASA Show free to use for attendees?
Why can't I log in to the event guide?
Does the app work without an internet connection?
Sources
Report last updated