Pokémon Masters EX is a squad-based RPG for mobile devices that features character collection and three-on-three tactical combat.
Product velocity
Active
Daily rank 🇺🇸
#79
▲35Games · free
Sentiment
4.4
745k reviews
Nemesis
MARVEL Strike Force: Squad RPG
The App DNA
What makes this app unique?
Users hire this app to engage with a deep, turn-based battle system that leverages the Pokémon franchise's character history for strategic team-building.
For Pokémon franchise fans and mobile strategy game players interested in character collection and team-based combat.
What does it look like?
Key features
Three-on-three team combat mechanics utilizing specific Trainer and Pokémon pairings.
Interaction system to deepen bonds with specific Trainers to unlock photos and stories.
How much does it cost?
Freemium model relies on in-game item purchases to unlock characters and resources within a free-to-start framework.
Velocity
Active developmentnew contentperformanceopaqueShow more...
Pokémon Masters EX maintains an active development cadence, shipping approximately 0.4 releases per week over the analyzed period. The development pattern consists of monthly major content updates followed by minor stability patches. While the release notes for the latest version are opaque, previous updates explicitly mention the addition of new content, indicating a consistent cycle of feature expansion. The app remains in an active state, balancing regular content drops with ongoing technical maintenance.
Who built it?
DeNA Co.
10 apps tracked · Games
Pococha Live
スクサポ
EDGE POKER (エッジポーカー)
FINAL FANTASY Record Keeper
PROGRAMMING ZEMI
Wonderia
アルプラ
逆転オセロニア
ThreadTale : コトノハUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate three-on-three sync pair battles provide strategic depth that exceeds typical mobile game expectations and nostalgic character rosters and voice acting bring the franchise to life for long-term fans, but report persistent loading screen freezes and crashes prevent users from accessing the game hub.
How are ratings & reviews evolving?
What users say, by theme
- Three-on-three sync pair battles provide strategic depth that exceeds typical mobile game expectations
- Nostalgic character rosters and voice acting bring the franchise to life for long-term fans
- Generous distribution of free currency allows free-to-play users to progress without immediate spending
- Persistent loading screen freezes and crashes prevent users from accessing the game hub
120 of 343 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Pokémon Masters EX
How's the Games market?
Pokémon Masters EX holds a #23 Grossing rank in the US role-playing category, but the high volume of stability-related complaints suggests this position is vulnerable to churn. The gap between its strong franchise IP and current technical performance limits its ability to convert casual fans into long-term spenders.
Read the market outlookThe rivals identified
By Scopely, Inc.
Directly competes in the squad-based hero collection RPG space with a high-velocity update cadence.
- Aggressive 12-release cadence over six months drives constant meta-shifts and player engagement loops.
- Deep alliance-based social mechanics create higher switching costs compared to this app's more individual focus.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Pokémon Masters EX
Where is it heading?
The outlook for Pokémon Masters EX is declining as technical debt currently outweighs the value of its franchise-based content updates. Unless the developer prioritizes stability and account security, the app will continue to lose its most loyal, high-spending users to more reliable competitors in the RPG space.
- Persistent loading-screen freezes in the latest release block access, which directly causes immediate user churn and negative rating pressure.
- The lack of a cloud-based account recovery system leads to permanent progress loss, which discourages long-term investment from power users.
The SWOT
- Strategic depth of three-on-three battle mechanics sustains core engagement
- High-quality voice acting and character rosters leverage franchise nostalgia
- Implement cloud-based account recovery to stabilize long-term retention
- Add real-time PvP to satisfy competitive player demand
Next best moves
Ship cloud-based account recovery because it is the top-requested feature to prevent permanent progress loss → unlock long-term player investment
+ 1 more prioritized moveThe counter-intuitive read
The game's technical instability is a more significant…
Read the full takeFeature gaps
Cloud-based account recovery (standard in most modern RPGs but missing here) +1
Since the last report: The app's competitive position is declining due to persistent technical instability and new complaints regarding storage requirements, despite continued demand for multiplayer features.
Bottom line
Pokémon Masters EX maintains a strong strategic core through its unique battle system, but technical instability and the absence of cloud-save functionality are actively bleeding the player base. Prioritizing stability and account security is essential to prevent further churn among high-value franchise fans.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Pokémon Masters EX free to play?
Does Pokémon Masters EX have cloud saves?
Is there online multiplayer in Pokémon Masters EX?
Sources
Report last updated