+5
DeNA Co.
For fans of major media franchises and visitors to physical immersive entertainment facilities in Japan.
Known forPokémon Masters EX
For fans of major media franchises and visitors to physical immersive entertainment facilities in Japan.
Bridging physical entertainment and digital engagement through high-profile IP collaborations and location-based AR companion tools.
Target audience
Portfolio
Free 8Last updated
Pokémon Masters EX
v2.68.1
2mo ago
Primary focus
IP-driven gaming and O2O entertainment platforms
Scale
indie
Target audience
Fans of major media franchises and visitors to physical immersive entertainment facilities in Japan.
Maintained an active development cycle with 7 updates across the 4-app portfolio in the last 6 months, including recent facility-linked launches.
8 apps analysed
Cleaner, focused UI optimized for event participation
Analysis in progress
Analysis in progress
Analysis in progress
3-on-3 battle system provides tactical depth
0
Positive apps
1
Neutral / mixed
0
Negative apps
35/100
Avg sentiment score
Directly competes in the squad-based hero collection RPG space with a high-velocity update cadence.
Strategic outlook coming soon.
What fed this analysis
A major competitor in the Japanese attraction space, particularly with its 'Super Nintendo World' gamified AR wristband and app integration.
Differentiators
A long-standing hero collector RPG that mirrors the target's core loop of team-building and character progression.
A leading classroom-first coding platform that mirrors the 'teacher-influenced' design of Programming Zemi.
Differentiators
The gold standard for casual location-based exploration, sharing the same 'walking and discovery' audience.
Differentiators
Competes for the same 'collectible-IP' audience, focusing on strategic depth rather than pure character-collection RPG loops.
The official Apple entry point for coding, which many parents move to after children master basic block-based apps.
Differentiators
Shares the high-IP, collectible-focused monetization model despite the shift from RPG to card-battling mechanics.
Shares the squad-based team composition and upgrade loop, though applied to a real-time shooter genre.
Adjacent in the 'social-collection' space, prioritizing emotional connection and exploration over competitive combat.
High-frequency release schedule indicates an aggressive push to capture market share in the licensed-IP strategy space.
A rising educational app that combines coding logic with high-quality illustrations and diverse mini-games.
Differentiators
Emerging as a threat by applying high-accessibility, casual-friendly mechanics to a major global sports IP.
