Price Action: Trade Planner
By Mobivalley
Price Action: Trade Planner is a private, manual trade journaling and risk-management tool for individual traders on iOS.
The App DNA
What makes this app unique?
It removes the privacy risk of cloud-based trading journals by keeping all performance data and chart screenshots on the user's device.
For Individual traders and investors who require a private, manual journaling tool to track performance and risk management.
What does it look like?
Key features
Calculates trade size based on account size, risk percentage, and distance to stop loss. Core utility feature that drives daily usage — retention lever for active traders.
Visualizes performance metrics including win rate, profit factor, and equity growth by tag. Premium-tier gate — paid-conversion lever for users seeking advanced performance analytics.
Stores all trade data on-device with optional Face ID or passcode protection. Brand moat — reduces switching costs by ensuring user data remains private and accessible without cloud dependency.
How much does it cost?
Freemium model gates advanced analytics and unlimited capacity behind a subscription to convert active users.
Velocity
Maintenance developmentnew contentUX improvementsaccessibilityShow more...
The app has been in a state of long-term maintenance, with the latest release arriving over five years after the initial launch. This update represents a major overhaul, shifting the app from a basic utility to a comprehensive trade planning suite with new analytics, widgets, and accessibility features. Despite the recent activity, the overall cadence remains low, as the app has only seen two distinct versions in the observed window. Development is currently focused on feature expansion and platform modernization.
Who built it?
Mobivalley
6 apps tracked · Finance
Despesas de Viagem: Orçamento
Sticker Maker: Custom Packs
LittleTube: Kids Video Player
Radar de Concursos Públicos
Place Guesser: World Map QuizUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Price Action: Trade Planner
How's the Finance market?
Price Action: Trade Planner occupies a specialized niche in the Finance category, focusing on manual, private journaling. Its recent rebuild to version 2.0.0 signals a shift toward feature parity with more established, automated trading journals.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Price Action: Trade Planner
Where is it heading?
The market for trading journals is shifting toward automated data ingestion, which puts manual-entry tools like Price Action: Trade Planner at a competitive disadvantage regarding user time-investment. The recent rebuild signals a transition from maintenance to active feature development, which is necessary to defend the current user base against automated rivals.
- The latest release rebuild introduces a modern stats dashboard and security features, signaling active investment in the product roadmap.
- Manual-entry requirements create a high barrier to long-term habit formation, which limits the potential for viral growth compared to automated alternatives.
The SWOT
- Local-only storage architecture removes cloud-dependency friction
- Biometric security integration protects sensitive financial performance data
- Position sizing calculator provides immediate utility for risk management
- Broker API integration could automate trade data ingestion
- Export functionality allows users to migrate data to desktop analysis tools
- Educational content on risk management could increase user engagement
Next best moves
Ship broker API integration because manual entry is the top friction point → increase retention
+ 1 more prioritized moveThe counter-intuitive read
The manual-entry requirement is a feature, not a bug…
Read the full takeBottom line
Price Action: Trade Planner secures a niche by prioritizing local privacy over cloud-based convenience, but the manual-entry requirement limits the addressable market to disciplined, active traders. Expanding the toolset to include broker-data integration would unlock higher retention among users who currently churn due to manual-entry fatigue.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated